WHIRLPOOLCORPORATION: Whirlpool Corporation isthe leading manufacturer and top marketer of major home appliances in theworld.
The company manufactures in 13 countries on 4 continents namely :Mexico, Brazil, Germany, Canada , Argentina, Sweden, France, United States,Italy, Slovakia, South Africa, China and India and market its products in morethan 170 countries under the name of major brands such as Whirlpool, KitchenAid, Bauknects, Inglis, Crolls, Estate, Roper, Laden, Braotemp, Acros, Acrosand Consul. Whirlpool is the principal supplier to Roebuck, Searo and companyof many major home appliances marketed under the Kenmore brand names. Itsheadquarters are at Benton Harbour, Michigan, U.
S.A. Whirlpool manufacturesproducts like Refrigerators, Washing Machines, Dish-washers, Freezers,Micro-wave Ovens, Dryer, Room air-conditioners, Small Kitchen Appliances, etc., Whirlpool of India Limited is fully owned byWhirlpool Inc, US, ($21 billion), a leading global consumer durable player.Whirlpool of India limited manufactures refrigerators, washing machines, airconditioners and Microwave Ovens and small appliances and caters toboth domestic and international markets. The provide services in the area of information technology,product development, procurement services and accounting to WhirlpoolCorporation, USA and other group companies. Whirlpool Corp reported Revenue growth of 2.87% yearon year in the second quarter, to $ 5,347.
00 millions; this islower than Whirlpool Corp’s recent average Revenue growth of 8.34%. Our Approach: Past (Tvs approach) Present (Whirpool) Approach of cooperation Approach of collaboration Righteous Demand Responsible demand Interest on the people Interest on the business and people Performance based pay Performance of the people and industry Whirlpoolof India limited, washer unit in Puducherry was the first manufacturing ventureof the Whirlpool Corporation, USA, the world’s largest manufacturer of homeappliances in India. In 1987, the Puducherry unit was formedas a joint venture with M/s Sundaram Clayton limited, a TVS group companies andwas named as TVS Whirlpool Limited.
This unit is located on a 150 acresprawling area manufacturing both automatic and semi-automatic washing machine.They produce 16lakhs washer a year. This unit is certified ISO 9001 facility byUL. It has also been cleared for “S” mark certification from Japanese Qualitystandards for Exports to Japan after the facility approval. 10%-15% of theannual volume is being exported. In WOIL, washer unit has a total of 11departments comprising of 236 permanent employees on the whole.
Out of which 73is management executives and rest 163 are production operators. The peopleexcellence at whirlpool is extraordinary performance, great people and winningculture. Whirlpool is highly effective organization that consistently deliversresults ahead of expectations and also has a robust and diverse talentleadership pipeline for the future. They also recognized internally andexternally recognized as great place to work. The culture followed in whirlpoolis teamwork, flexibility, positive win-win approach, results and creatingrewards. The innovation circles are launched in the year 1996 to provideemployees an opportunity to perform effectively and providing solutions intheir surrounding areas through participation of other co-employees there bybringing a change in the environment between the management and the workforce. Thevarious departments in the company are§ Administration Department§ HumanResource Department§ Medical Department § Production Department§ Finance Department§ MaterialsDepartment§ Stores Department§ Plant Maintenance Department (PMD)§ Process Engineering Development (PED)§ Regional Technology Center (RTC)§ QualityAssurance Department (QADCompanyis shown by a flat Organization Structure as below: HUMAN RESOURSE DEPARTMENT INWHIRLPOOL: Plant director RKSalman Senior director HR HR General Manager MV Murali· IndustrialRelations· Performancemanagement and compensation· Talentmanagement process· SMTsfor shop floor employees· Employeedevelopment· Legaland initiatives external relations HR Manager HR Senior ExecutiveVedhaMaharaj PMMurali Shop floorengagement Statuory Training and development Welfare and administration Employee engagement Safety Recruitment ISO Coordinator Contractualmanagement Event management Community development Time office and payroll Security & canteen Management Condusive Industrial Relations inWhirlpool: The union and managementmaintain excellent industrial relations. There has been no single minute linestoppage or strikes since inception .
They have a highly flexible committedunion in whirlpool. The employees work towards the growth of the business. Theunion is not affiliated by the external agencies and always has a win-winsituation relationship with the organization. Whirlpool has formed a benchmarkfor other agencies.
It has signed a eight long term wage settlement. The selfmanagement teams are implemented in 2004. The objective of this self managementteam is for the flawless execution of all activities, doing first time rightand right on time and to maintain consistency and control. Their scope is todesign a career growth for all shop floor employees with clear responsibilitiesand measurable performance index. They follow a methodology of formulation ofimplementation team, sharing of smt concept with all employees by providingtraining on leadership qualities, teamwork, culture building and timemanagement.Trainingand development process:Inputsfrom competency planning& development plan