Venturi confronts modern architecture and its attempt to run
down tradition in defense of self-asserted sophistication. He advocates for adaptation
of dichotomy and intricacy of architecture; its components and their
configurations provide. He believes the primitive and clean slate tendency of modern
architecture takes away this by making architecture as an ‘either /or’
exercise, rather than the ‘Both-and’ approach which post-modernism accommodates.
The ‘Both-and’ approach is open ended and accommodates hierarchies, contradictions
and complexities, allowing multiple meanings and interpretations.
Barthes through his influential text ‘Death of an author’ makes
us rethink authorship and the relationship between the author, the reader and
the medium. He breaks the traditional commotion of author being the owner of
his work; and he implies that the writing (or any creative outcome), which can
be interpreted by any person/reader, ceases to be the property of the author.
Rather, the authorship is conceded to the interpretation made by the reader. He
bases his argument on the notion- everything in existence is a derivative of
the shared knowledge and pre-existing elements; like the author writing his
book in ‘already existing words’, which allows enables it to be interpreted by
any other person, and have nonsingular meanings based on their own belief
Foucault, like Barthes, wants us to re-evaluate the notion
of authorship, but not from the outside, but from the inside. He questions the
identity and existence of the author- which is through his work(text), which
would only have meaning if the individual would read it, making them the
author. Both, Foucault and Barnes contradict the traditional relationship between
text and death, where the author is immortalized through his work; rather allowing
text to kill its author.
All the authors, Venturi, Barthes and Foucault acknowledge
the existence of pre-existing shared knowledge system; and advocate for the
co-existence of several interpretations and meanings generated of the same creation.