Theprocess of communication is the steps it takes for a business to be good atcommunication.The process of communication includes: · A Sender· Encoding · Message · Choosing of a channel· Receiver· Decoding Use of Media in Business communicationWritten mediaAdvantages:provides a written record, the message can be carefully thought out, therefore,mistakes can be carefully removed during revision. Disadvantages: once themessage is sent it is difficult to change.
Oral mediaAdvantages: Is moredirect and personal therefore message can be adjusted considering feedback andspeech can be supported by body language.Disadvantages:interaction is more difficult to control.Visual mediaAdvantages: animmediate impact, support and reinforce verbal presentations with help simplifyinformation making it more interesting. Disadvantage: Lesseasy to produce than text and can make the massage more ambiguous. Electronic mediaAdvantages: providesfast communication over distance, can save money by making travel unnecessary,easy to use and environmentally friendly.
Disadvantages: networkand equipment are expensive to install and might require special training. Mass mediaAdvantages: powerfulvehicles for adverting and forming opinions, therefore, it is an importantsource of information and entertainment, reach a large number of people. Disadvantages:production cost is high and the influence on social media is often questionedand criticized.Barriers tocommunicationCan interfere with the effective exchange of thoughts andideas.common Factors include:1.
The useof Jargons (over-complicated or unfamiliar).2. Language(unfamiliar accents)3.
Technological4. Fear,stress, emotions, poor listening, anger and trust issues.5. Personalinterest.6. Not beingspecific.
7. Culturaldifferences8. Lowself-esteem (not feeling comfortable communicating)Classification of barriers:1.
Physicalbarriers (forbids team members from effective interaction with each other).2. Languagebarriers (different language and no clarity of speech).3. Non-verbalbarriers (not being able to see the non-verbal gestures). The major element canbe divided into body language, vocal tone, space and the senses and time.
· Body language the facialexpression and use of signs contributes much to communication. the way we stand,or sit, the position of our head, and hands, can speak volume. Some people are moreskilled at hiding theses involuntary signs than others, but it is important to try.· Vocal tone one of the major difference betweenthe spoken and written words is the addition of vocal tone, and emphasis.· Space each personhas an individual spatial relationship with others. The closer the relationshipwith the other person, the less necessity there is to “keep them at a distance”Spaceis also used to create other impressions, such as status. The larger the officethe, the bigger the desk, then the more important the position of the executiveit seen to be.· The senses such as sight,hearing, touch and, to a lesser extent, smell and taste, each plays a very importantrole in non-verbal communication.
· Time taking timeto talk to or listen to others is very vital in business communication.Time-wastingcan also occur therefore it is critical to try and avoid time-wasting.4. Socio-psychologicalbarriers (the cause of distorted communication because of human psychologyproblems).5. Systematicbarriers (The lack of understanding of the roles and responsibilities forcommunication).6. Attitudinalbarriers (the behaviors of communication) The Purposeof business communicationThe purpose of communication in a business organization is toeffect changes such as trust and consensus, changing knowledge, beliefs, andattitudes as well as promoting action and changing behavior.
It helps the organization to achieve predetermined goals.Here are four purposes that communication till exist in theworkplace. These are:§ Topersuade/convince: to make someone believe something and think otherwise.§ To conveygoodwill § Toinform: to give someone facts or information.§ Toestablish credibility§ Toentertain§ To Inquire§ Toexplain ConclusionBusiness communication is an important piece of being a successin the modern business world.
Communication is said to be effective only whenmessage received by the receiver is understood as intended by the sender.Effective communication and business writing assists withsustainability and better business operations such as: · Communication channels.· Oral· Written · Technology I personally can’t think of a more newer and up to datecommunication technology to increase business proficiency.
In business, it is very important tounderstand the task and standards cannot be measured in words. Therefore, Iconclude that business communication is a very important factor that must beunderstood by small, private and corporate businesses to succeed in modernbusiness.