Social of marketing and serves large promotional purposes. Another

Social media has beenthe most important part of our lives now a day. From education to shopping, fromelectronic mails to business tools, social media plays a vital role ininfluencing people’s lifestyle over the globe. According to Jacob Amedie 2015,”Intoday’s world, it is undeniable that social media plays an important role inimpacting our culture, our economy and our overall view of the world” (p.3).Overthe past few years, social media has affected our lives in countless ways whichincludes both positive and negative aspects.This essay will describe some ofthe positive and negative effects social media has on life.Based on research it’sshown that social media has brought a lot of positive impacts.

Social media hasbeen used in the most innovative way for education. Both teachers and studentsuse social media as a source of communication. Social media has increased thequality and rate of collaboration for students. With the help of social mediastudents can easily communicate or share information quickly with each throughvarious social sites. In the field ofbusiness, social media helps businessmen connect to their audience and knowtheir likes and dislikes. It also provides businesses to connect to a largeraudience and is very useful in terms of marketing and serves large promotionalpurposes.

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Another positive point is that costumers use social media to connect andinteract with businesses on a more personal level. (Siddiqui and Singh, 2016)Social media also hasan enormous impact on our society. Social media facilitates people and providesthem with the opportunity to reconnect with their old friends, colleagues andmates. Another advantage of using social media sites is that it provides peoplewith a platform to unite for the achievement of specific goals and purposes.  Social media hasvarious merits but it also has some demerits which affect people negatively. Besidesall the positive impacts, social media has brought detrimental side effects tothe lives of people.

We cannot argue upon the fact that besides the hundredadvantages it has, social media has a negative influence upon the educationsystem as it distracts students and the fact that all the information postedupon the social networking sites is not always true. Youth who are addicted to socialmedia may spend immeasurable hours on social sites and it affects theirconcentration and focus in particular tasks (Bhavana, 2014)  Besides the thousandadvantages social media provides in the field of business, companies might fallprey to the hackers losing all their data and wrong advertising strategies maylead to the doom of the business. Siddiqui and Singh explain in “InternationalJournal of Computer Applications Technology and Research ,2016”  that Social media interactions are timeconsuming and businesses should assign a separate individual to update pagesregularly with the fresh content. In regards withsociety, social media has low security and privacy which may expose youth tocybercrimes. The personal information provided by people on different socialnetworking sites enabling the terrorists and criminals in illegal acts. On theother hand, social media is robbing us of trust and comfort we once placed inone another, replacing the human fellowship, physical and emotional support weonce drew from each other with virtual connection. According to Jacob Amodie,social media leads to emotional and psychological problems by fostering a falsesense of “online” connections and superficial friendships. (2015)   To conclude, with theadvancement in technology, social media has become an integral and vital partof our lives.

With different fields, its impact is different on differentpeople. It helps to increase collaboration between students hence improving theeducation quality. It enhances business’s performance in various ways and is anew forum that brings people to exchange idea, connect with, relate to, andmobilize for a cause, seek advice, and offer guidance. (Jacob Amedie, 2015). Althoughsocial media has brought us many benefits, it has come at a price.  False information may result in the failure ofeducation system, wrong advertisement in an organization can lead the businessto collapse and social media negatively impacts face-to-face social interactionbetween family and friends. Hence, social media is like a two way sword.

Use ofsocial media is beneficial but must be used in a limited way without getting addicted.