Revenue ModelsRevenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers. (“Revenue,” Wikipedia: The Free Encyclopedia).
(BU TANIMI VE REFERANSI DE???T?R) There are five primary revenue models, and many companies do not use just one, they sometimes use two or more. They combine the strategies, for instance affiliated marketing and online advertising. Affiliated Marketing: It means that you make the advertisements of the products that you do not sell on your site and you get commission from the each product you sold.
Affiliate marketing is one of the oldest and the most useful way of marketing. There are three main stages that this marketing way process: 1. You recommend a product by using you site.2. Some people see the recommendation and buy the products clicking the ad on your site.3. By selling these products of other companies you get commission.Also there are two ways that you do for being in affiliate marketing; first one is that you offer a program to other companies and the other one is that you apply for it to be another company’s or business’s affiliate.
Your one and only aim should be to find affiliates in order to reach out all the people who attracts your products.Enables you to earn revenue by marketing of offering another product for sale on your site.If you decide to participate in affiliate marketing, you’ll need to research which companies might provide you with a financial incentive for promoting their sites on your page.Online AdvertisingThis is a type of marketing that shows up everywhere of the internet. Companies use this type of advertising to reach everyone who can interest their products. This means that even a company which does not have a website can give an advertisement to any website and use their reputation to attract people. With other words we can define online advertising strategy as a activity of attracting people through the internet.
Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.Very popular revenue model for e-commerce businesses. In this method companies or organizations buy advertising space on your site, provide a designed ad or written message, and then pay you for promoting their messages.Media sites, such as magazines, newspapers and TV channels generally use online advertising.There are many advantages of online advertising; it increases the brand’s awareness, raises the possibility of the product purchase, it makes the interaction with the client possible, etc.
Transaction Fees They are the charges that a company pays for using their service. In other words, this is the cost which is associated with exchange of goods or services. For example, if you go to a lunch with another company’s employee this includes transaction fee. (REFERANS EKLE)Value Chains (REFERANS EKLE)”Value” is defined as the amount by which customers are willing to pay for products and services produced by a company.
“Value” is measured by total turnover. Activities that create value consists the activities such as design, production, marketing, distribution. The value chain is used to analyze competitiveness for intercorporate transactions.Association with Porter’s, the value chain shows the relations between two activities:1. Primary ActivitiesInbound Logistic: This activity includes the procurement, storage, and stock management of the raw materials.Operations: It states that the process of converting the raw materials to its final condition.
Outbound Logistics: This part includes the processes which helps the products finished to the clients.Marketing and Sales: It involves the marketing and introductory activities which attract potential buyers to buy the products.Service: It refers to the post-sale services in order to increase customers’ needs and make customers’ trustworthy to the company.2. Support ActivitiesProcurement: It includes the purchasing of the raw material and the data about products.Technology Development: It shows the technological elements for making a value product.Human Resource Management: it consist of the activities which are associated with the Human Resources functions of employing.Firm Infrastructure: This tells the institution mottos of the firm.