Research & GoalsPaper Name: Vishrut BaliOrganization Name: MicrosoftProject: Microsoft Social CSR INTRODUCTIONMicrosoft:Microsoft was founded in 1975 andsince then it has become the worldwide leader in software, services, devicesand solutions.Currently it is spread over 170countries with specialty in Operating System, Entertainment Products, Hardware,Home and Educational Software, Cloud Computing etc.CSR:CSR stands for Corporate SocialResponsibility.
Corporate interests have time and again shown to have causedharm to the society, be it the local communities, environment etc.With the rise of social awarenessand knowledge of the devastating impact created by various corporate activitiesfrom setting up big industrial plants to business policies only focused on maximizingprofit without caring for the well being of the people and the environment,companies moved their focus from money to operational impacts on society.Thus, came in the need of CSR as apolicy not just to help improve the image of company but defining the companyethics and at the same time helping the environment/society by incorporating thenational and international norms and ethical standards into their businessmodels.
MicrosoftCSR:With Microsoft, the one thing thatthey make very clear and state it repeatedly as part of their goals and missionis the importance of “Empowerment”.Microsoft’s goal is to empower thesociety to achieve its best possible state. Most of the CSR initiatives fromMicrosoft promote empowerment and celebrate organizations and people who dotheir bit in empowering others.Microsoft CSR works around thecitizenship mission of the company which states ” To serve globally the needsof communities and fulfill responsibilities to the public”. It maintains and annually releasesa Corporate Social Responsibility report thus keeping a track on their socialactivities and their commitment to extend work for the society and not just theirproducts and services.This annual reporting thus states clearlyhow firm and how committed is Microsoft to work for the betterment of thesociety.
Some of the milestones as part of their 2017 reports were:· Increasingaccessibility of both Office 365 and Windows 10 for blind and low vision users.· Availability ofbroadband connectivity in rural parts of America to eliminate the gap betweenrural and urban societies and help billions of people to get affordably online.· Donations insoftware and services to non-profits and universities worldwide to promoteskill development helping people to earn a livelihood in their lives.
· AI for Earth.· PoweringDatacenters by clean energy for sustainability.These milestones exhibit thatMicrosoft is focused on contributing to the social impact of underservedpopulations which includes economic development to support various assets andownerships of these assets at grass root communities.Variousother CSR Initiatives in the Technology SectorThe technology sector has alwaysstruggled with ways and means on how to give back to the society as CSRactivities with traditional manufacturing industries have a very clear pictureon the impacts they make environmentally and on the society as part of thelabor force but the same does not hold true for technology sector.
In the technology space, avulnerable factory worker is replaced with that of a well-compensatedprogrammer. Environmental concerns are confined to reducing carbon emissions. Thus,conventional strategies and approaches do not fit well with the technology sector.But latest practices are emergingthat are having a positive outcome as part of the work done by the technologycompanies towards the society.
Some of the successful applications have been:· Hackathons – Cloudera, a leading developer of big-data solutions, hosted a hackathon tosupport AtrocityWatch, anonprofit working to prevent crimes against humanity through crowd sourcing anddata analysis.· San FranciscoCitizens Initiative for Technology and Innovation has supported pilot projects,consulting efforts, and software development to improve how city departmentsworking on transportation and public safety collect and analyze data, therebyimproving their operational efficiency.· Google’s PersonFinder Web Application – permits nonprofits and government agencies tocontribute and receive data.
Eg. Following the 2010 Haiti earthquake,Google shared mapping data with the United Nations and other relief agencies.These strategies being adopted byvarious technology industries represent the substantial gain that can beprovided and is required by the social sector as of now and that is of “DataAnalytics”. Thereby using an asset of one sector to tackle a common weakness ofthe organizations working in the social sector. SROIModelsWhen mentioning strategies to beused as part of CSR activities, one of the important factor that helps to predictthe feasibility and usefulness of the solution is to study the SROI model forthe same. SROI stands for Social Return on Investment. It is ratio of impactgenerated per client, to net cost per client where usually, impact is theincremental profits from the programs, and net cost is the program expendituresrequired minus the earned income from the clients.
But the actual SROI calculation isbased on various models and SROI analysis can take number of forms.It can be:· Evaluative, which is conducted retrospectivelyand based on actual outcomes that have already taken place. · Forecast, which predicts how much social valuewill be created if the activities meet their intended outcomes.BriefProject BackgroundBased on the two concepts of Social Capital and CommunityLeadership to work on the engagement models as part of Microsoft and adapt it withtheir Datacenter communities.· What are current engagement modelsthat reflect how organizations work together?Employee engagement models – Anemployee’s sense of work is positively alignment with the organizational goals.
Community engagement models An organization’smission not just brings in profits but has a positive impact on the socialsector.· Can we learn anything frommanagement models (manager-to-employee / leader-to-follower) that we couldexpand up on to serve a benefactor-to-community engagement?Yes, one basic principle that a management model like that of amanager-to-employee or leader-to-follower teaches is that of Accountability.In a manager-to-employee / leader-to-follower relationship, themanager/leader brings in the idea and the resources to complete a task and itis up to the employee/follower to implement it with a level of perfection. Butin such cases the manager/leader does not end his/her job there and makes surethe task is performed till the end with the best of efforts and in case if thatdoes not happen the full responsibility is taken by them.
This same model can be expanded into a benefactor-to-communityengagement and will definitely have a positive impact. A benefactor when takesthe role of being accountable and gets that sense of responsibility, he/shewill have personal connect with the community thus thinking more as percommunity requirements and hence improving the social benefit outcome. GOALSProject Goals: The goal of the project is to propose socio economicmeasurements (or ways of gathering them) that lead to social capital andcommunity leadership values.
The Datacenter Community Development team will use theselearnings in to decide the pace and approach of our work in our culturally andsocio-economically diverse datacenter communities. The eventual goal would be to produce a Social Capital andCommunity Leadership “rating” or “level”.Personal Goals:· Corporate CultureGaining experience of the corporate cultureof US within the next 3 months. Having worked in various organizations in India,the differences in the approach to work here in US would be a great experience. · MethodologiesLearning the methodologies adopted as aConsultant working for one of the biggest technology firm like Microsoft. · Understanding Team Dynamics in a consulting firmworking on a technology related project.
· I will incorporate the CSR related knowledge andtry and utilize these practices at ground level with various NGO’s and bridgeany gap between the understandings. · The outcome of the project should at least positivelyimpact one social organization. · Time ManagementWorking under pressure of producing resultswithin stipulated deadlines. · Creating up to the mark presentations andconveying the idea to the client as clearly as possible on an individual level. · Creating a healthy work atmosphere as part ofthe team to increase productivity.
· Documentation of the work done in an organized manneras part of a knowledge repository.Thus, in all, learning the traits of becoming a successfulconsultant. References:https://news.microsoft.com/facts-about-microsoft/https://research-methodology.net/microsoft-corporate-social-responsibility-csr/https://ssir.org/articles/entry/what_does_corporate_social_responsibility_mean_for_the_technology_sectorhttps://ssir.org/articles/entry/measuring_social_return_on_investment_before_you_investhttp://socialvalueint.org/wp-content/uploads/2016/12/The-SROI-Guide-2012.pdf