Political upgrade their products and make better software’s to

Political

·Apple
has a high dependent on lower costs which manufactures in China.

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·Another
bad political relation is with the U.S and different countries which may have
bad outcomes for Apple.

·Majority
of Apples products are sold worldwide and half of them come from other
countries other than America.

·Apple
have other cost findings and may have ways which to save more money to help
make a better revenue.

Economical

·An
economical factor is that customers spend less money on Apple products due to
the fact Apple are more expensive compared to their competitors.

·Due
to Europe’s economic changes and difficulties there has been a decrease in
sales for Apple in Europe as the Pound has fallen.

·Due
to inflation there has been an increase for labour costs in China which has led
to increased prices for Apples products.

Social

·Apple
is seen worldwide and is on all international social medias promoting their
products.

·Apple
have increased sales through Social media as they have joined the top networks
to help promote the business such as Facebook, Instagram, Snapchat.

·The
purchasing of apple products has increased due to people wanting luxury
products and having a great phone which can nearly do everything from voice
calls to video calls.

Technological

·Technology
is always growing and other competitors are creating better software’s so it’s
important for apple to upgrade their products and make better software’s to
stand out from their competitors as technology has a short lifetime and
products can start to run slow.

·Apple
should try and provide a better safely solution to outgrow any menace
cybercrimes.

·Due
to other companies offering the same products and services at lower costs it
therefore leads customers to not buy from apple and shows that they are not
unique as other companies are offering the same services.

Legal

·Nokia sued Apple in 2009 for
infringement which relates to Nokia’s wireless technology.

·Over the years Apple have been in
numerous of cases with HTC and Samsung.

·They also entered high regulated
financial sector by Apple pay.

Environmental

·Apple
affect the environment by disposing any products which don’t work or any used
products which people don’t want anymore.

·China
are trying to reduce fossil fuel which could lead to an increase of electricity
rates and the manufacturing costs could also go up for Apple.