P1 &M1Verbal InformationThis is when Sainsbury’s interacts with their customer faceto face, this is the most effective way to communicate with customers, this isbecause employers can easily guide a customer and ensure they get the productthey want or need. Meetings should take place regularly to ensure the businessis doing well. Sainsbury’s must ensure their staff are well experienced andknow how to speak to customers in a good fashion. Sainsbury’s produce a higherprofit because of their employees in stores as people are a lot morecomfortable buying products when they are advised as they believe it is a goodquality product. It is one of the best ways to communicate however it could gowrong with the employee does not understand the customer.
This method ofcommunication with the customer is the best as there is less of as chance of amistake in communicationOnscreen informationSainsbury’s will also use onscreen information as they havemany TV advertisements. Onscreen information is something that mixes textgraphics, audio, animations and video.Written InformationSainsbury’s also uses written communication this is done inmany way. Writing is when symbols are used to present something or a sound thatnormally make up speech. This is not only words but also diagrams, tables andany other visual that of information. The state of economics, technological andsocial development would not be the same. Sainsbury’s uses this all the whenemails are sent, memos are put up or changes in work pattern these are justsome of the examples of when Sainsbury’s use written information. Multi-media informationSainsbury’s used multiple different types of multimedia.
This can be anything from text to video. Sainsbury’s has a web page which hasmany pieces of text imaginary and even audio in some areas. Multimedia comes inmany forms, it can be within a video game or cd by in this case Sainsbury’smultimedia is from web page. Multimedia has been around since the 1960’s andwas first used to example how exploding plastics inevitable, this has all kindsof media from audio to lighting as well human performance. Web based informationIn our day and age web based information is very useful asinformation can be transmitted in a matter of seconds because of the modernhigh speeds of broadband and is now one of the most common ways of transferringinformation for example now when people have a problem or need to research atopic they no longer got to find a book they no go on a web page to help them.
This also allows information to be found and read at all times.Why it is so important for Sainsbury’s to have reliableinformation and what is the purpose of this It is very important for Sainsbury’s to have reliable andvalid information, without this the business will always be blind and will notknow what’s going on in the business. If Sainsbury’s has valid information theycan then plan their next moves an s business which I’ll be the most beneficial.Having reliable and valid information will allow the business to update theirknowledge, help with future development, communicating sales promotions andSWOT analysis.
Updating knowledgeIt is important that businesses make sure their records arekept up to date and making sure changes are made immediately. Sainsbury’s isrequired to know how their labour markets are changing, how the economic stateis, the new laws put in place and how the market is developing. Informing future developmentsIf Sainsbury’s does not how develop and change quicklyenough it will slowly fall behind from competitors a good example of this isself-service checkouts doing this made stores much more efficient and Sainsbury’salso did this. Many people only use the self-service machines when shopping andthis may have been a reason why people wouldn’t come to the store making surethey had this will help them retain old customers and gain new ones. A businesslike Sainsbury’s will not produce a product unless they know for sure that theproduct will be a success.Communication sales promotionsBusinesses like Sainsbury’s use multiple methods andinformation to make consumers aware of sales promotion. They have all kinds ofinformation about their products on their website which is one of the mosteffective ways to do this as many people will go on the Sainsbury’s website tosearch for certain products. This is also done by Sainsbury’s on newspapers, journaladverts and Televisions.
Inviting support for activities Sainsbury’s will need the support of its workforce wheneverit plans to change something like making the business more efficient this isbecause the whole workforce has to be more motivated and working in a betterquality. This will not be done unless all staff have clear information on whatthe business wants to do and what they want their staff to change in order forthe business to be more efficient. Swot Analysis and strategic directionIt is very important for Sainsbury’s to produce SWOTanalysis for all areas of the business to ensure they are improving thebusiness at all times this will also help develop the business and there willnever be a time in which SWOT analysis’s needed to be created. This allowsSainsbury’s to give the business a strategic direction that will allow thebusiness to focus on key issues with the business. Possible threats are: newcompetitors, taxes added on to products and price wars with other businesses.Opportunities that are possible are improving the market business by goingonline with websites and international markets.
Possible weaknesses that couldbe in the business are lack of marketing, where the business is located, havinglow quality goods. Possible strengths can be where the business is located, newdesigns and products that are innovative and unique.Offering competitive insightSainsbury’s as business has to know what is going on withtheir competitors and what they are doing that is new this is because they donot want to fall behind with trends or new ideas. Other business like Tescoalso does the same thing with Sainsbury’s. Sainsbury’s has to make sure they doregular research. As Sainsbury’s is a massive business that has been inbusiness for years they have a large amount of funds this is why they have asection in their marketing department based on trying to find out what othersupermarkets are doing and what is working for them. Sainsbury’s is in a verycompetitive market this is why it is vital for them to do this. Where does Sainsbury’s source its information from? Andare they reliable? Sainsbury’s sources their information with internal sourcesthese are sources from people or parts of the business.
Sources may come fromfinance as this department will have the businesses profit and loss account andhow the business is doing overall financially. Sources may also come from salesas this department will have information on customer sand how much sales thebusiness is producing. Human resources departments will also haveinformation on how staffing is and thetraining of staff this will help the business to see if they are understaffedand will also help see what the training is needed and what is their staffturnover. The production department will have production costs statistics andother product in the future. The marketing department will have information ontheir research based on trends and what is new products have been introduced aswell general information on the market. The customer service department willhave information on how customers are feeling about their service and thebusiness in a whole as well as finding out what peoples complaints are.External sources such as government sources are also veryuseful the business however they may be slightly less reliable. Governmentsources are supplied by the office of national statistics as well as theDepartment of Trade and Industry.
The trade groupings this when groups ofbusiness which run similar types of business, these are reps of the industry.They can then act like a pressure group which can cause positives modificationsto the industry. They also product trade journals which give business verybeneficial information. Commercially provided databases are very important as theygive the business an idea of what interest customers as products. This is whySainsbury’s has many market department research. Research is when Sainsbury’sgathers any type of data and is business that is so large like Sainsbury’s willalways being doing more research to gather anything on how the market is,consumers and workers.P2Documents D1 It is very important for a business to have good strategicmanagement as it can affect the business massively because it allows them topredict the future of the company and where they are going meaning they canchange something if they feel like the business is going in a bad direction. Astrategic plan has to be made so they can then focus on complete all their longterm objectives as well as their aims.
The departments also do research on many areas such aspromotions and sales and this is done by the marketing team in many ways suchas asking customers to complete surveys. Another role they have is also dealingwith unhappy customers with complaints with products or the business in generaland is a very important part of the business as they responsible for almost allpromotions in the business which is very important for a business likeSainsbury’s. The finance department have to act depending on how thebusiness’s cash flow is doing. If the business has excess money they can theninvest it back in the business.
The finance department finds out thesestatistics by finding out information on the businesses sales and costs. All ofthis information is very important so that the business can then make the rightdecisions in the future to improve the business. This department is alsoresponsible for making profit and loss accounts of the business which is veryimportant to see if the business is doing well. They can then make changesdepending on how they are such as making offers or decreasing prices. The finance department are responsible for recording all themoney coming in and out of the business and make sure Sainsbury’s aremaintaining their cash flow.
Both marketing departments and finance departmentshave to work together at times to make decisions that involve both departmentthis very important so the business can reach their targets. An example of thisis whenever marketing wants to do research or anything that needs a budget theywill have to ask the finical team if they have money to spare in the budget.