Castells ( 2000 ) argue information age is extremely organized around webs. He states new technological paradigm signifiers core to full societal construction, where webs are ‘new morphology of our societies ‘ ( Castells 2000:500 ). Castells notes, society is organized around societal constructions ( webs ) that procedure and mange information flow by engineering ( webs ) ( Castells, 2000: 495 ). For him, webs have become the regulating cultural logic of our society. The really thought of ‘network society ‘ relates to the present society, but goes beyond the impression of information society, as it considers the turning size and importance of information flow in societal constructions ( Webster, 2006 ) and to stress the constructions of networked societies in footings of complex interlinked and co-dependent webs ( Berkowitz and Wellman, 1988 ; Castells, 1996 ). Castells lists information, flexibleness, convergence and pervasiveness are of import characteristics of technological paradigm in web society ( 2000a: 69ff ).
“ As a historical tendency, dominant maps and procedure in the Information Age are progressively organized around webs. Networks constitute the new societal morphology of our societies, and the diffusion of networking logic well modifies the operation and results in procedures of production, experience, power, and civilization ” ( as original Castells ‘ 2000: 500 ).
Castells ‘ argue, inventions and engineering are non merely means to specify societal societies, but societal, political, cultural and economical factors are of import as they shape society in different ways. The Space of Flows plays an of import function in Castells ‘ vision of web society, expanded by hubs where webs crisscross with affiliated nodes.
As Castells note, web should be seen as a portion of ‘bipolar resistance ‘ between Net and ego, where persons try to set up their individualities in a fast changing universe ( Castells, 2004:55 ). This identifies a set of agreement of webs that are at the same time physical and practical, crowded with persons that produce and consume information in the technological paradigm. But, as Giles ( Giles 1990:177-182 ) states “ today the ego is non so much constituted by any impression of individuality but instead is reduced to “ dividuals. ”
Alternatively of persons, populaces are constituted in multiple micro-publics that are at the same time overlapping in many ways for illustration users on networking sites interact in communities on different societal platforms such as 5 web logs, chat forums etc. Castells ( 2004 ) position of ‘net and ego ‘ focal points on ego ( me ) ; and centralise on self -selection, way and coevals that does non suit into the fringe of societal populaces. Networked populaces interact in communities where every one has entree to everyone else constructing a hive of webs. Hence, I argue populaces on societal networking is non a mere representation of ‘net and ego ‘ but ‘dividuals ‘ that forms the new kineticss of societal populaces.
To construe networked populaces and its construction, I tried to set up ‘nodes ‘ as linking points between webs that connects societal populaces on societal platforms. Nodes can be defined as connexion points that works on simple logistic of ‘connection ‘ for case a computing machine, processor, and exchange can be categorized into nodes. Nodes connect with each other to organize a series of web that intertwines each node with every other web constructing a settlement of webs. A node is an component that allocates “ architecture with multidirectional connexions among all nodes in the networked information environment ” ( Benkler, 2006:36 ). Harmonizing to web theory, a relationship shared by each node with every other web has its ain individualism and originality. A web is consisted of nodes ( objects ) and function ( description of dealingss ) between nodes builds the construction to organize beehive ( Kadushin 2004:2 ). As Castells ( 1996: 470-71 ) provinces, webs are unfastened constructions that can spread out to limitless boundaries, incorporate new nodes, if old nodes are able to interact in the web. Nodes form the basic elements of webs along with hubs ( connected nodes ) and links that connect societal populaces on different societal networked platforms ( Gummesson, 2000 ).
As Benkler ( 2006 ) note, webs are governed by few cardinal nodes in a hub that set the conditions for other nodes to multiply and organize a aggregation of webs. Gummesson ( 2002 ) affirms, ‘nodes ‘ as specific manner of making webs that applies structural belongingss and consequences in bunchs of webs such as centralised web ( one hub ), the decentralized web ( many hubs ) and the distributed web ( no hub ). Bunchs are heavy groupings of nodes and links that connect series of web, complecting networked populaces on societal platforms.
Other than proficient belongingss, individuality and relationship shared by node to every other node forms the important footing to understand ‘networking ‘ in relation to connexion shared by networked populaces. Kadushin ( 2004:2 ) explain connexions between nodes are non simple connexion shared by people and organisations but information, that marks the individuality of connexions amidst people and organisation. He describes ‘individual node ‘ an of import component of societal unit that can merely be understood in relation to other units. Kadushin cites Descartes ‘ position of ego, that explains self cant ‘ be formed without the contemplation of others, “ the universe around us is merely perceived as a mirror of our subjectivenesss. “ ( Kadushin, 2004. French friess and Reis, 2001: 37 ( 2 ) :297-327 ).
Kadushin and Descartes position of society, relates to Marx ( 1857 ) who states society is non simply an sum of persons but the amount of relationships one stands for each other. Gummesson ( 2004 ) explains ‘networks ‘ as societal constructions that determine and facilitate relation between multiple nodes complecting hub of webs. Structures are webs of cultural and cognitive text that makes relation meaningful ( Brieger: 2004 ).
As infinite and bordering nodes ( webs ) are woven together, the possible and belongingss of web engineerings transforms nodes into webs and webs in to bunchs of webs. Networked populaces are connected through nodes and are regulated by its belongingss.
Gummesson ( 2004 ) chiefly cites nodes, a connecting point for webs that connect societal populaces. Kadushin ( 2004 ) and Descartes ( 2001 ) position of ego and society contributes to the kineticss and relation shared by societal units on networking sites. But societal populaces are transformed with new technological inventions and activities practiced by societal populaces, thenceforth presenting complexness in the relationship shared by societal populaces.