Is It Possible To Manage Culture Essay

Osborne & A ; Plastrik ( 1997 ) suggest that altering the civilization of an organisation is non a scientific discipline as the civilization is really extended and complicated and does non hold constructions from cognitive and behavioural scientific discipline which can be utilized for implementing the alterations. Cultures are based on unconscious mental contexts held by the group at changing degrees of bonding. Within every civilization there are established premises which tend to go unconscious ( Carter n.d. ) . Whatever we believe with absolute certainty is by and large taken for granted. We lose sight of the fact that options to our stable presuppositions can even be entertained.

Organizational alteration is by and large hard to accomplish as it is the recognized manner of making things and those inside the organisation see the change-over with discomfiture, jitteriness, and intuition. This is particularly true in amalgamations and acquisitions where one needs to incorporate two different civilizations into one civilization. In 2000, Time Warner and American Online ( AOL ) announced their amalgamation. These companies have drastically different organisational civilizations, one being a media organisation and the other being an information engineering organisation. The two civilizations clashed as the Time Warner employees thought that the AOL employees were aggressive while the AOL employees thought that the Time Warner people were reasonably inactive.

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Another point where two meeting civilizations can collide is the perceptual experience of being a “ victor ” or a “ also-ran ” , the victor is, of class, the bigger company. To get the better of this state of affairs, people from both organisations have to allow travel of this belief as it posses a hinderance in the way of an effectual and efficient workplace. It besides makes the employees from the smaller organisation feel unbarred from their fellow workers. Very frequently, two civilizations clash because people from different organisation position things otherwise. They blame their opposite number for failure and see them as incompetent ( Peter 2007 ) .

Irrespective of all the hurdlings, I strongly believe that it is possible to understand, manage and besides change the civilization of an organisation, at-least a important portion if non wholly. Besides, it is a touchable construct of an organisation. These alterations are indispensable to construct a new civilization back uping the new mission, purposes, and programs and modus operandi that will increase the opportunities of success. Cultural alteration is neither easy nor unfailing. It can take clip and it takes attempt and watchfulness. A great trade of forbearance and long-run support is needed ( Zatz 1994 ) .

Schein in 1992 ( cited in Bolman & A ; Deal 2003 ) defined civilization as “ a form of shared basic premises that a group learned as it solved its jobs of external version and integrating, that has worked good plenty to be considered valid and therefore to be taught to new members as the right manner to comprehend, believe, and experience in relation to hose jobs ” . On the other manus, Deal and Kennedy ‘s definition ( 1982, cited in cited in Bolman & A ; Deal 2003 ) says that civilization is “ the manner we do things here ” . Paul Bate ( 1994 p20 ) believes that civilization is a scheme or a manner of covering with the jobs to do life easier. It is a mean of happening a manner to decide the differences and aid people work together. It is the result of the procedures taking topographic point wherever worlds try to accomplish a corporate apprehension of their universe by doing it meaningful ( Linstead, Fulop & A ; Lilley 2004 ) .

This definition can take us to depict organisational civilization as a system of shared significance held by the members of an organisation that distinguishes them from members of other organisation. It can be taken as the bridging spread between “ the demand to accommodate the organisation to the altering environment ” and “ the demand to incorporate members of the organisation internally ” , or “ the demand for periodic alterations ” and “ the demand to continue cardinal continuities ” ( Linstead 2004 ) . The organisational civilization is the result of the procedures traveling on in an organisation. The organisational civilization grows within the organisation and emphasizes the creativeness of its members. It is a complex phenomenon related to shared values and significances in an organisation and is besides related to common ways of covering with assorted normally experienced jobs.

The organisational civilization emphasizes importance of significances, communicating and acquisition and how others perceive us ( Linstead et al. 2004 ) . Another of import fact is that every civilization has its ain heroes, symbols and rites ( The Journal of Psychology, 135 ( 5 ) , 501-517 ) . These are the touchable facets of the civilization. However, to see them one has to first understand the civilization of that organisation. Once the vision is developed, the perceiver can detect these touchable facets easy and separate them from the similar facets of other organisations.

After the bombardment of Nagasaki and Hiroshima during the World War II, Japan was is a desperate province. However, they overcame the reverse and are now one of the most advanced states in the universe. Their work civilization helped them to over the daze they faced and this civilization is now being adopted by my transnational companies every bit good as developed states to accomplish new highs. Nipponese strongly believe in “ lasting employment ” . A direction trainee, who successfully survives the provisional period, is by and large retained by that organisation for his full calling unless there is some serious breach of codification of behavior by him.

Furthermore, Nipponese hire people as Renaissance mans alternatively of engaging them as specializers. The new enlistings are so given preparation over a period of clip to assist them specialise in certain Fieldss. They besides have an uncommon system of honoring and advancing employees. They try to supply unvarying increase and publicities to the employees to keep healthy relationship and avoid green-eyed monster among the squad members. However, the single public presentations are besides rewarded at different phases of the calling and those non executing are forced to retire at an early age ( Nipponese Management Culture, n.d. ) .

Multinational organisations like General Electronics ( GE ) besides have a typical civilization which every employee of the company is good equipped with and expected to follow every bit long as he is associated with the organisation. They consider their civilization as one of their inventions. Their civilization is supposed to be the consolidative force for many of their offices around the Earth and emphasizes “ high-integrity concern patterns every bit good as work / life balance ” .

For them, larning is much more than the activity that goes on in a schoolroom. Those associated with GE come together to accept the alteration and develop the accomplishments required to alter the environment for better ( GE Culture: Workplace, Community Outreach, Leadership Development, n.d. ) . They have developed their civilization to a topographic point to make, develop and convey large thoughts to life.

Smaller organisations like ZenSar Technologies besides have a civilization of their ain. It is based on their “ 5-F model ” , where 5F bases for fast actions in their work, friendly relationship with workers, clients & A ; sellers, flexible regulations and environment to run into the alterations in the concern universe, merriment at the work and focused to run into its aims.

To guarantee that these civilizations are followed by the employees, the house follows a unit-wise wages system every bit good as excellence awards to maintain them motivated. Based upon the client provender back, they give wages to the best unit of their organisation. Similar construct is followed to give other awards like employee of the twelvemonth award, best bringing individual of the twelvemonth, best gross revenues director of the twelvemonth, ubharta sitara award ( given to the new enlisting ) and outstanding director of the twelvemonth ( The 5F civilization at Zensar, n.d. ) .

Harmonizing to Smiricich ‘s research ( 1983a, cited in British Journal of Management, Vol. 9, 1998 ) cultural direction can be classified into three groups. One group says that civilization can be managed as it is variable. Members of this group believe that civilization is an organisational variable and therefore can be changed. A important facet of cultural research by them has been the direction ‘s efforts to command and alter the civilization. Bate, 1994 ; Bowman and Faulkner, 1997 ; Brown, 1995 ; Dawson, 1994 ; Silverweig and Allen, 1976 are some utile mentions to cultural alteration theoretical accounts.

Another group believes that civilization can non be managed straight. They stress on the point that civilization is non something that organisation has but it is something which organisation is. Therefore Martin ( 1985, cited in British Journal of Management, Vol. 9, 1998 ) says that the civilization can be manipulated under certain specific occurrences, like alteration in leading, during serious fiscal or some other crisis, during formation, amalgamation, or take-over or other similar cases. They stress on the point that civilization is a variable that can be managed indirectly.

The 3rd group rejects the position that civilization can be managed or it can be manipulated. They emphasizes that the civilization can non be altered consciously but natural alterations will take topographic point often. Research workers like Ackroyd & A ; Crowdy, 1990 ; Anthony, 1990 ; Knights & A ; Willmont, 1987 ; Ogbonna, 1993 ; Legge, 1994 ; Willmont, 1993 have given the consequences of their researches which supports their position. They stress on the ides that the attempts to do any such alteration sink into the thought of altering behaviour. As such, analysis of cultural alteration will give different consequence depending on the degree of civilization examined. Examples of such researches are Anthiny, 1990 ; and Ogbona & A ; Wilkinson 1990.

Changing the civilization of an organisation is one of the toughest undertakings one will of all time take on ( Heathfield n.d. ) . These civilizations were formed over old ages of interaction between the participants of an organisation and its activities. Organizational civilizations are formed for a ground and possibly they match the manner and comfort zone of the workers. Culture reflects the bing direction manner and since directors by and large hire people like themselves, the constituted civilization is strengthened by the new hires.

Over a period of clip, the civilization grows and people get used to the prevalent civilization. For them, sing a cultural alteration is a ambitious undertaking and a important development has to happen to alter their mentality. These can be developments like making the border of bankruptcy, important autumn in gross revenues and loss of clients, alteration in line of concern, coup d’etat, or something similar. There are utile thoughts that can assist the organisation transform its civilization and grow. When people in an organisation accept that their existing civilization needs to be revamped, they might accept to alter themselves.

There are three major stairss involved in altering an organisation ‘s civilization ( Heathfield n.d. ) .

First, one must foremost understand the existing civilization and the manner things are presently working. With a clear image of the current position of the organisation, the direction can be after where it wants the organisation to be following. This can be done by measuring the leaders ‘ and employees ‘ sentiment on the bing patterns, values, imposts, and beliefs utilizing T. Galpin ‘s ( 1996 ) “ Ten Cultural Components ” . It is every bit of import to measure the employee ‘s outlooks from the coveted civilization. This overall “ spread ” between the current and coveted civilization reflects the necessity for alteration.

Next, the directors need to make up one’s mind how the new civilization should look like. They are required to be after where they want to take the organisation before seeking to do any cultural alteration. These can be related to issues like mission, vision and values. In his article “ Connecting Culture to Organizational Change ” , Galpin ( 1996 ) suggested that since altering the basic premises and values that formulate a cultural is really hard, the best attack it to aim merely the most critical constituents required in the new civilization. These can be the regulations and policies, ends and aims, imposts and beliefs, ceremonials and events, managerial behaviours, wagess and assessments, working environment and organisational construction.

Finally, the participants should hold to alter their behaviour to develop the new coveted organisational civilization. This measure is the toughest 1 in the procedure of cultural alteration. This becomes a batch easier if the difference between the bing and the coveted civilization is important and the displacement over is critical for the organisation every bit good as the employees.

Many concerns have turned themselves from the brink of bankruptcy to highest prosperity. Some did it through fiscal game programs and AIDSs, but those who became an illustration to the universe did it by reinventing their civilization. Companies like British Air and Volvo one time had a hapless repute. They restructured their civilization to pull off drastic alterations in client and employee satisfaction, quality, and net incomes.

In the early 1990s, Chrysler had awful client service and imperativeness dealingss, with a history of invention but a present of out-of-date merchandises ( Zatz 1994 ) . It was sing a falling market portion and lifting fixed costs and losingss. Bob Lutz, so the president, set a clear and distinguishable end of doing the concern a engineering and quality leader in autos and trucks. All the parties agreed upon the nucleus aims because “ Everybody agrees up front and we stick to the program, ” ( Bernard Robertson, Jeep/Truck squad ) . The last minute alterations were avoided as they could hold resulted in expensive catastrophes. Since every member of the concern was involved in end scene, they took excess attention to populate up to the outlooks and achieve the ends.

A plan of cultural alteration was built around it. Not to be missed is the fact that rather a spot of the cultural alteration came in from American Motors Corporation ( AMC ) , a much smaller company acquired from Renault. The AMC executives and applied scientists brought the “ make more with less, ” cross-functional methods they had at the unfortunate smaller car manufacturer. These thoughts and values were to play a major function in Chrysler ‘s resurgence. The consequences were impressive as the operating expense costs fell by $ 4.2 billion in under four old ages and the stock monetary value rose to four times its earlier value ( Zatz 1994 ) . A wholly new and competitory line of autos or trucks has appeared each twelvemonth since. They achieved this consequence with the same people working in different manner.

The house gave important importance to the engagement of people related to it. Customers were invited during the development of new theoretical accounts, to supply suggestions. The direction besides listened to the clients who wrote to the company ; with sometimes, the interior decorators even reacting to some letters by phone. Interior designers were sent to snap the insides of the pickups, to see where the cups, maps, etc. were being stored, so that they could orient the inside of the new trucks to run into the demands of the drivers. Calendar months before the production of Ram trucks started, assembly line workers were involved with the applied scientists to give their suggestions. Ideas from mechanics were taken to fix autos and trucks easy for on-road care.

Cultural alterations take clip, and the procedure is by and large hard. Some get accustomed to it rapidly, while others take clip. At Chrysler, the direction started with technology, so moved on to client service, and down to the traders, and so on and so forth ( Zatz 1994 ) . This made for some unusual experiences for those who dealt with the company during the change-over times. The media wondered why Chrysler, in the center of heavy losingss, was passing one million millions on new edifices and assets and research and development.

They got their replies old ages subsequently, when Chrysler got its returns on the investings. Subsequently, the gait of alteration was slowed due to structural jobs, like, independently owned franchise and contradictory point of views of many industry insiders. Another job that came up was the oncoming of complacence, as winning merchandises, record net incomes, and high gross revenues erased the sense of urgency that played important function in keeping the velocity of alteration.

We therefore find that civilization is a proper touchable construct. If the perceiver has the vision for it, he can see the basic civilization of the organisations around him. These civilizations can be seen in their ends and aims, their on the job manner and the manner they respond to the altering environment. Once he can see the civilization, he can besides understand the ground behind the civilization being followed. Besides, he can utilize skill and cognition to alter the civilization to take the organisation from one degree to the other. The power of cultural alteration is strong plenty to turn an “ ageing dinosaur into a state-of-the-art profit-maker ” . It may make admirations in your concern or establishment, every bit good ( Zatz 1994 ) .