In the article “The”Tweet Politics” of President Trump” (2017), Kreis examined how a mainstreammedium like Twitter is used to spread political agendas. The research focuseson the use of social media because it is a new method to spread politicalideologies and its effect has not been thoroughly researched. Kreis usespresident Trump as an example of how he uses his private account to disseminatehis right-wing political agenda and explores how this use of mainstream mediacould impact politics.The author opensthe article by examining the characteristics of a populist leader. Kreis (2017)claims that populists claim to represent people by protecting a specific groupof people that could be being oppressed by another group in the society.
Theauthor further adds that populists also refer to the notion of a homeland ofthe people and connects it to their national identity and culture of thepeople. According to Wodak, “right-wing populists use “discursive andrhetorical strategies (…) in their attempt to dominate the political agenda andmedia reporting” (as cited in Kreis, 2017, p.610). Due to this Kreis (2017)further explains that social media like Twitter is an essential tool for thiskind of politicians because it gives them a direct channel to communicate withthe people and it makes them appear closer to them.
Kreis (2017) furtherexplains that the U.S. political culture is influenced by a two party systemand in the last election, this system was represented by Hillary Clinton andpolitical outsider and celebrity Donald Trump. Trump used Twitter as hisprimary instrument to communicate his right-wing discourse and to successfullyreach large audiences and appear close to people. Throughout his wholecampaign, he used this tool to write controversial statements about immigrants,women, etc. and by doing this drawing attention to himself.Kreis developedhis analysis from a data collected of Trump’s tweets from the day of hisinauguration until his first address to Congress.
For his study, he analyzedthe discursive strategies that were employed to refer to themes like homeland orprotection of people to spread his right-wing populist discourse. Furtheralong, Kreis gives us seven examples in where Trump uses his twitter account toreinforce his populists’ ideologies by articulating that the day of hisinauguration is the day that everyone will remember as the day that theAmerican people regained their sovereignty. The author also mentions that Trumpin his tweets makes reference to supporting the U.S. American Industry and hecreates more jobs for the people, appealing to the American sense of homeland.
Trump also in various of his tweets refers to the homeland being threatened byanother group of people, this group being the immigrants.In conclusion,Kreis (2017) recognizes that Trump spreads his agenda and contributes to thenormalization of the right-wing populist rhetoric through his twitter account.The data of this study concluded that populism is on the rise and is startingto impact or even transform how politics are done. For this reason, Kreis(2017) suggests that “it is necessary to analyze the meaning and function ofTrump’s discursive and rhetoric strategies in order to prevent thenormalization of such discourses.”