endorsed Crooked Hillary.
He wants fourmore years of Obama—but nobody else does!”(Trump) which directly insultsformer President Obama and his opponent Hillary Clinton.Donald Trump’s anothertweet was on Hillary Clinton’s email controversy and Melania Trump’s speechwhich gained a lot of attention from media ”The media is spending more timedoing a forensic analysis of Melania’s speech than the FBI spent on Hillary’semails.”(Trump). The Melania Trump’s speech received negative comments andcriticism which affected Donald Trump’s campaign.
In this tweet, Trump tries toshift the focus from his wife Melania Trump’s speech to Hillary Clinton’s emailcontroversy. From these tweets, it can be easily seen that the main purpose ofDonald Trump is to draw negative comments towards Hillary Clinton in order tomake her look bad.While his tweets didn’t directly send a message, theattention he gained from them shows that Twitter has a huge impact on DonaldTrump’s propaganda.
On the contrary, Hillary Clinton used Twitter for morepolitical reasons. Clinton’s posts are mainly about her campaign and areusually created by her social media team.Hillary Clinton’s tweets have a lesspersonal touch than Trump’s.The tweets are more focused on the aim and showeager for the campaign.
She has a social media team of 100 people.The social mediatweets from the voice of Hillary.The tweets are direct andstraightforward.However, there has been a few times Hillary and her teamresponded to Donald Trump.
Hillary responded the tweet about Obama and Clintonmentioned above by tweeting ”Delete your Account”. The media team mentionedthat they wanted to make it very clear that Hillary is very proud of Obama’srecord and of his support and is eager to continue and develop on the progressthat he has made when they responded the Trump’s tweet.(Khan) Similarly, onFacebook, their use of the platform didn’t change.On Facebook, Donald Trump wasmore visual than he was on Twitter.
He used graphics which supports hisopinions, short videos where he talks about his views, texts of press releasesand photos from rallies. His team spent a big percentage of their budget tofind new ways of using the digital tools and platforms on Facebook.Trump andhis team created ads on Facebook.These ads were focused on concerns ofpeople.They tried to find specific problems which people cared about.Their aimwas to make people watch the ads who normally wouldn’t watch and believe tvcommercials.
Thanks to Facebook, a lot of people did actually watch the videosthat actually covered their concerns.Trump’s Facebook page sent a message toits followers that the subjects they worry about will be fixed by DonaldTrump.Similarly, Hillary Clinton and her media team also invested a big part oftheir budget to facebook ads which helped her followers to find out informationjust with one click.She shared her movements through her campaign and kept herfeed updated so that her followers can see the campaign. Overall, The political propaganda playeda huge role in the election campaign.
For this reason, both Donald Trump andHillary Clinton invested in their media and ads.They both focused on tv ads andsocial media.Even though they used similar sources, their style and the messagethey delivered were different.While Donald Trump’s propagandas focused oncitizen’s fears and sent a message that Trump will make ‘America great again’by basically eliminating the factors for fear, Hillary Clinton focused more onequality and human rights.
Her propaganda sent a message that she will be apresident and do her best for not only her supporters but for everyone in theUnited States of America.While Hillary Clinton’s propaganda was more logical,Donald Trump’s propaganda gained more attention and said what citizens ofAmerica wanted to hear.