Christina KhinWebsite Tools for Testing Usability Website usability refers to the ease withwhich target users are able to access a website, and how easily its web pages canbe navigated. Whether one is redesigning an old website or building a new one,testing for usability is a vital part of the design process, and involves monitoringhow selected users complete tasks on the website, to get the idea of howprospective users will interact with the site. While observing a real user useyour site, gives a good idea of how users interact with your site, there areseveral tools also to measure how your users experience your site. The survey research tool comprises a set ofquestions used to access and collect opinions, preferences, and attitudes ofusers. With an online survey, a company is able to collect data from broad –sometimes remote, users, quickly and usually for free or at low cost, comparedto traditional surveys. Data received from the survey are collected, anddepending on the tool, automatically analyzed, which can then be read up on thedashboards for user experience studies. Unfortunately, what users say don’t oftentotally harmonize with what they do, hence the disparities in results whensurvey tool data are compared with those from live usability tests.
Poorlyworded questions can influence survey takers’ responses, so also is the length ofsurvey know to be an issue, as long surveys are known to be a turnoff for testtakers. Google Analytics and Heatmaps are some other meansof accessing how users interact with websites. Google Analytics for one is knownto tell what users are clicking, bouncing off, and converting, and the rate atwhich each of such activities is performed. These tools collect a good data onuser experience.
So that whenever there are discrepancies in certain activities,they can be prioritized and worked on accordingly. In conclusion, the purpose of any ‘websiteusability testing’ exercise is to gain insights on the website usage patternsand preferences of users. Keeping up-to-date on the visitors’ experiences is atask to be taken seriously as it goes a long way to determining sitesfunctionality and therefore, the success of the company. Using just one toolwill already ensure success in your website but try combing others and yourusers will have a more enjoyable experience allowing your site to be a growingsuccess. References Norman, D., & Nielsen, J. (n.
d.). The Definition of User Experience (UX). Retrieved January 16, 2018, from https://www.nngroup.com/articles/definition-user-experience/ Suh, M.
(2015, January 29). Questionnaire design. Retrieved January 16, 2018, from http://www.pewresearch.org/methodology/u-s-survey-research/questionnaire-design/ Gube, J.
(2010, October 5). What Is User Experience Design? Overview, Tools And Resources. Retrieved January 16, 2018, from https://www.smashingmagazine.com/2010/10/what-is-user-experience-design-overview-tools-and-resources/