CHAPTER requires only a minimal amount of initial capital

CHAPTER ITHE PROBLEM AND ITS BACKGROUNDIntroductionIsabelais one of the many provinces in the Philippines that exhibit a wide range oftraditions and culture, like the prominent “Pistang Pansit Cabagan” where theycelebrate their famous delicacy the “pansit cabagan” every first month of theyear.  .

It is located in Cagayan Valleyand is included in the top ten (10) richest provinces in the country. Just likemost of the provinces located within the Philippine archipelago, Isabela alsogenerates special delicacies that win the hearts of common Filipinos. One ofthem is the meatball or “bola-bola.”Meatballsare round-shaped grilled pork but unlike in Metro Manila, Isabela has adifferent version of meatballs. The typical meatballs have pure ground pork,mixed with spices. While Isabela’s bola-bola have pechay, carrots and otherseasoning coated with whisked egg and rolled into the flour and bread crumbs. Sincemeatballs with brassica rapa (pechay) requires only a minimal amount of initialcapital and is no less easy to prepare, the proponents of this study sees it asthe best variant to introduce to the students of Rizal Technological University(RTU) to all levels. Other than having no difficulty in preparing the saidproduct, the researchers also foresees positive profit from it.

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The approval ofthis of this product will also ensure a better spotlight in the province ofIsabela and an expected patronage from the students.Conceptual Framework Theconcept of this study is to bring the provincial taste of bola-bola to thetownsfolk. The bizarreness of the product would attract aspiring customers. Thepurchase of the product would give them the benefit of discovering an infamousdelicacy of Isabela and would gain nutritional attributes that the brassicarapa contains.            The advantage of this product isthat it can be eaten both as a snack or a dish served during meals.

Also be acomponent that can be added to specific cuisines. A disadvantage is that theterm “bola-bola” is already common. The target market might ignore the saidproduct because of misconception. Theresearchers ought to sell the product in an affordable price of ten pesos eachfrom its total cost of four hundred and seventy pesos (P 470). In this way eventhe thrifty students of Rizal Technological University will be able to purchasethe bola-bola. Research Paradigm  INPUT                                          PROCESS                                        OUTPUT    Figure 1. Research ParadigmTheinput is for the researchers to gather required data with purposes tocritically examine the impact of Isabela’s Bola-bola to city’s palate.            The process is to ask 50 respondentsto answer the corresponding questionnaire that varies from age and strand orcourse.

            The output is to analyze andinterpret the gathered data towards the aim of the researchers to prove thatthe proposed hypothesis is true.Statement of the Problem1.    Whatare the feedbacks of the respondents?2.    Willthe product be profitable?3.

    Willthe uniqueness of the product attract more consumers? 4.    What is the difference in the response between seniorhigh school and college students?5.    Whatpossible improvements do the products need?HypothesisThis research goal is to market a product new to thetaste of townsfolk and prove that uniqueness is an advantage in luringcustomers.Scope and Delimitation of the StudyThisresearch will focus on Filipino customers, a persons living with full ofdesires and demands particularly in achieving certain foods, with no particulargender preference and social status. It may be limited by the analyzation ofthe researchers, time constraints, respondents’ feedback, and lack of prior studiesabout the topic.

Significance of the StudyThestudy will be a significant endeavor in promoting provincial cuisine towardscity’s environment with additional nutrition that may benefit the followinggroup of individuals. To the ABM students thiscould provide additional knowledge in tactical business establishment andproduct innovation that might help aspiring entrepreneurs in fulfilling theirdreams.To the Teachers thiscould give the teachers more information that they could share to their students.To the Businessmen thiscould serve as a concrete basis on bringing provincial taste to the Urban. Thiswill give a wider scope in the business world in a promising production serviceaccording to the countrymen’s taste.To future researchers thiscould inspire and influence the succeeding researchers to expand and to improvethe product and the research, where they could contribute profound informationwhere the study lacks at. Also, it could serve as a reference basis to researchsimilar to this.Definition of TermsAdolescence a persongoing through adulthood, the target market of this research project.

Archipelago a group ofislands specifically The Philippines. Bola-bola the product used in the study that originated in Isabela.Brassica Rapa isthe scientific term for pechay.Ingredients theraw meat, vegetables, and spices used to create a certain dish.Local Palate thedifferent taste preference of a person within a specific region.Obesity an unhealthy state of being overweight due to lack of movementsand excess eating.

 Provincial Cuisine a style of cookingin a particular region.Rizal Technological University (RTU) thelocation of where the said study is conducted. CHAPTER IIREVIEW OF RELATEDLITERATUREBola-bola (A Regional Cuisine in thePhilippines)The Philippines is not only a country known for itsbreathtaking sites, hospitality and it’s fascinating culture. Filipinos arealso notable to cooking and eating a variety of food that is somewhat uniquefrom other countries. According to Wikipedia, The style of cooking and the foodassociated with it have evolved over many centuries from their Austronesianorigins (shared with Malaysian and Indonesian cuisines) to a mixed cuisine ofIndian, Chinese, Spanish, and American influences, in line with the major wavesof influence that had enriched the cultures of the archipelago, as well asothers adapted to indigenous ingredients and the local palate. In short,because of all the culture that was adopted by the Philippines and has evolvedover time, the Philippine cuisine was produced.With the Philippines having seven thousand six hundredforty-one (7,641) islands, certain islands or places tended to have its ownindividuality. In the website called justlanded.

com, it stated there that everyregion in the Philippines has its own typical dishes, because every island hasits own ethnic group and therefore very varied regional cuisines. In the province of Isabela, a dish called Bola-bola ormeatballs is known. At its most basic, meatballs consist of ground meat (one ormore varieties) rolled into a ball or oblong shape, and bound together with alittle egg, milk and perhaps breadcrumbs, and with some herbs and spices addedto the mix. They are then sautéed, fried or baked (Charney, 2016). Doused witha healthy portion of gravy, stuffed between crunchy bread, or served bobbing ina piping hot soup, meatballs are prepared and served in nearly limitless ways(Crowley, 2015).

According to Wikipedia, there are many types of meatballsusing different types of meats and spices. The term is sometimes extended tomeatless versions based on vegetables or fish.In this research the Bola-bola will be distinct becauseof it consist a vegetable ingredient called brassica rapa for health benefits.Brassica RapaIn everyday usage, vegetables are certain parts of plantsthat are consumed by humans as food as part of a meal. Vegetables can be eateneither raw or cooked and play an important role in human nutrition, beingmostly low in fat and carbohydrates, but high in vitamins, minerals and dietaryfiber (Wikipedia, 2017).

Brassica rapa L. is a plant consisting of variouswidely cultivated subspecies including the turnip (a root vegetable); napacabbage, bomdong, bok choy, and cime di rapa (leaf vegetables); and Brassicarapa subsp. oleifera, an oilseed which has many common names, including field mustard,bird rape, keblock, and colza (Wikipedia, 2017). There are a lot of varieties of brassica rapa. In thewebsite it discussed bok choy (pak choi), also called spooncabbage (B.

rapa, variety chinensis), to have glossy dark green leaves andthick crisp white or green stalks in a loose head. Young tender plants areoften sold as “baby bok choy” and have a milder flavour. The plant is commonlyused in stir-fries and is especially popular in Asian cuisine.

But the specificbrassica rapa that the researchers used was the pechay. Pechay (Brassica rapaL. cv group Pak Choi) is an erect, biennial herb, cultivated as an annual about15-30 cm tall in vegetative stage. Ovate leaves are arranged spirally andspreading. The petioles are enlarged and grow upright forming a subcylindricalbundle.

Inflorescence is a raceme with pale yellow flowers. Seeds are 1 mm indiameter and are reddish to blackish brown in color (Vicedo, 2010). Pechay has many health benefits. Studies have suggested thatit has anti-tumor, immunomodulating, antioxidant, phytoremediating properties(Stuart Jr.

, 2015). Pechay has an excellent source of vitamin C, vitamin A (inthe form of carotenoids), and manganese, and a good source of zinc, bok choyprovides us with a concentration of these core conventional antioxidants. Yet,its antioxidant support extends beyond these conventional antioxidants to awide range of other phytonutrient antioxidants. These phytonutrients includeflavonoids like quercetin, kaempferol, and isorhamnetin, as well as numerousphenolic acids (including significant amounts of hydroxycinnamic acids) (King,2008).Healthy EatingObesity is one of today’s noticeable yet neglected publichealth problem with serious health consequences such as hypertension, type 2diabetes that affect individuals of all ages globally. Adolescents areparticularly prone to obesity owing to their reduction in physical activity.

Dietaryhabit of diet skipping, greater accessibility of foods void of nutritionalvalue as well as less dietary intake of fruits and vegetables was also found tobe major contributors of obesity among the adolescents. Most of the adolescentsconsumed snacks and foods which contain too much fats and carbohydrates (Amoh,& Appiah-Brempong, 2017). Riskfactors for both obesity and cancer include limited access to healthyaffordable foods (Ko et al., 2014).Provincial, national and international public healthagencies recognize the importance of school nutrition policies that help createhealthful environments aligned with healthy eating recommendations for youth (Orava,Manske, & Hanning, 2017).Foods available in the school food environment areassociated with the consumption of unhealthy food among adolescents (Azeredo etal., 2016).

School canteens represent an opportune setting in which to deliverpublic health nutrition strategies because of their wide reach and frequent useby children (Delaney et al., 2017). The school is a vital part in thedevelopment of children’s dietary practices as children consume a substantialproportion of their daily intake at school. The school environment offers anideal location for health education and intervention against physical inactivityand poor nutritional intake.

And while all schools taught nutrition andphysical activity, this was not backed up with actual facilities for practicingphysical activity or food preparation (Adalin et al., 2015).Adding healthier foods to school concession stands haspositive effects on student satisfaction, sales, and reaches all students whetheror not they care about having healthy items available (Laroche et al., 2017).Despite growing interest from government agencies,non-governmental organizations and school boards in restricting or regulatingunhealthy food and beverage marketing to children, limited research hasexamined the emerging knowledge base regarding school-based food and beveragemarketing in high-income countries (Velazquez, Black, & Kent, 2017).

It is time for public health practitioners to take a cuefrom Big Food and their highly successful commercial marketing strategies, tosell a product that everyone needs and wants – health (Reeder, & Johnson,2014).Synthesis            Bola-bola or meatballs is a specialdish that can be found in the province of Isabela, Philippines. These meatballs,ground meat mixed with spices and then rolled into a ball, are filled with avegetable called brassica rapa. Brassica rapa has many health benefits whichthe researchers wants to give to their respondents or customers. Providinghealthy food for students is a relief for students’ surrounded by unhealthyfood inside the school.CHAPTER IIIRESEARCH METHODOLOGYThisstudy will be conducted to critically examine the efficiency and effectivenessif the Bola-bola with brassica rapa de Isabela is suitable for a new taste oftownsfolk while patronizing a cultural product. Also, knowing the significanceif this product produce a beneficiary factor for a healthy lifestyle.

Research Method and Design/sDescriptiveresearch design will be used for this study and manifested to a selected samplefrom a specific population in determining the customer’s preferences pertainingin patronizing cultural product. This research will use descriptive method thatinvolves the operation of a questionnaire which sought to obtain data indetermining the answer, thoughts and opinions according to the millennial’sperspective.Population Frame and SampleTherespondents were randomly selected to the students of Rizal TechnologicalUniversity from different strands and departments. From SHS strands;Accountancy, Business and Management(ABM), Science, Technology, Engineering andMathematics(STEM), Industrial Arts(IA), Humanities and Social Sciences(HUMSS),Information, and Communication Technology(ICT) and Sports Track. From collegesdepartment; College of Business and Entrepreneurial Technology(CBET), Collegeof Education(CED), Institute of Physical Education(IPE), College of Arts andSciences(CAS), and College of Engineering and Industrial Technology(CEIT).Description of RespondentsTheresearcher will select 50 respondents of student of Rizal TechnologicalUniversity that is ready to patronize a cultural product and participateindustriously to complete this research.Research Instrument/sAsurvey questionnaire type will be utilized in the research instrument in orderto gather information that is extremely important in measuring the result ofthis study.

Data-Gathering ProceduresTheresearchers should ask permission to the participants if they want to be partof this study and discuss the objective of this study. After the validation ofthe research instrument, the researchers will be allowed to guide theparticipants if they encounter some perplexing question. All the data that willbe collected from the respondents will be acknowledged and accepted forparticipating in this research.Statistical Treatment of DataItshows a descriptive statistics with brief descriptive coefficients thatsummarize a given data set, which can be either a representation of the entirepopulation or a sample of it.1.    Weighted Mean – is a measure of central tendency, whichare sensitive to all values of the entire distribution. It refers to theaverage of measured quantities.

Where:           Xw= Weighted arithmetic mean                         = sum of all the respondents                         = sum of all the response2.     ANOVA or analysis ofvariance – is used to determine whether there are any statistically significantdifferences between the means of three or more independent groups.% =  x 100 QuestionnaireTitle:Bola-bola with Brassica Rapa de Isabela   A.  Directions: How do you feel about each statement? Choosewhich option is the most suitable response by putting a check on theappropriate.1= Strongly Disagree    2 = Disagree    3 = Neutral    4 = Agree   5 = Strongly Agree Food Taste 5 4 3 2 1 1.    Did the product satisfy your taste buds?           2.    Do you prefer it to be crunchy?           3.    Do you prefer it to be tender?           4.

    Do you prefer to eat it with a dressing?           5.    Would you like it to be spicy?           6.    Would you like it to taste saltier?           7.    Would you like it to taste sweeter?           8.    Does the taste of pechay overwhelming?           9.    Would you like other varieties of vegetables in the bola-bola?           10. Would you like other varieties of meat other than pork?             Food Presentation 5 4 3 2 1 1.    Did the product look presentable?           2.

    Do you like it looking like a street food?           3.    Would you rather see it in a more attractive way?           4.    Would you like it to be served newly cooked?           5.    Would you like to see the food being cooked before your eyes?           6.    Is it easy to bring around?           7.    Is the size of the product worth it to the amount paid?           8.    Do you prefer it on a stick?           9.

    Do you prefer it in a paper cup?           10. Is the texture to your liking?             Food Marketing 5 4 3 2 1 1.    Is the product intriguing to you?           2.

    Did your curiosity lure you to purchase this product?           3.    Is the price reasonable?           4.    Do you consider nutritional benefits important in the food you intake?           5.

    Does the service of the seller affect your decision in buying the product?            REFERENCESElectronicSourcesAdilin,M., Holdsworth, M., McCullough, F.

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