CarlsonCompanies an American corporation which started back in 1938 was initiallynamed as Gold Bond Stamp Company. In 1973, after the company acquired differentbusinesses the name was changed to Carlson Companies. Carlson Companies hasevolved from a start-up of $55 to a business with revenue of $24.
7 billion. A lot of factors have made thissuccess possible but here we will discuss one such exhibit that is StrategicContent. The vision of Carlson Companiesis to become a company which is a great place with great people doing greatwork (Carlson Companies Inc. Review of American Productivity & QualityCentre). Carlson’s major strategy is to satisfy their customers along withmaintaining a healthy work environment for their employees. The Strategic content of the companyon the scale provided in the Business Innovation Process Assessment iscomprehensive. The company has covered all the aspects of its vision andmission in planning the strategy.
Carlson Performance ManagementSystem Inperformance management system of the company, the whole strategy is built by payingspecial attention to customers. In the whole concept, the customer’s point ofview is given consideration at each step which makes the strategy a success.This strategy is not only beneficial for customers only but it even facilitatesthe employees to follow the goals and work in an environment of constantdevelopment. The company followed 2 phases:1.
Opportunistic Phase: In this particular phase, the success of thecompany helped to enhance the processes.2. Long-term solution phase: Inthis phase, the limitations of opportunistic phase were tackled thereby improvingthe whole business.Senior ManagementInCarlson Companies the senior management takes the decisions about the businessactivities which include 3 major steps:· Setting path· Process requirements recognition· Forming observation tacticsThefirst and foremost thing is to opt for a strategic direction. Strategic content is evaluated at every levelin the company. There are four strategic directions followed in Carlsoncompanies1. Buildinga strong team for an improved business process2.
Customersatisfaction3. Financialstrategy to enhance the whole business4. Worksmart, not hard for growth Carlsonadapted the balanced scorecard to apply the business vision and strategic directions.After the happening of September 11, 2001, the strategy of the company was modified.IT was also utilized in the strategic planning to keep up the development pace allthrough the time. Apart from IT, the vision was implemented in the strategy of thecompany that focused on the customers as well as the employees of Carlson companies.This strategy helped the company to withstand the economic impact. Following thecomprehensive strategic content-driven approach Carlson companies was able to achievethe financial influence of $199 billion in the time period of 2002-04.