Business and Marketing captivates and excites me in numerous ways. For me, a creative, constantly changing field that allows me to adapt is essential for which I believe is prevalent throughout this university course. Marketing first caught my attention after realising the importance it has to many of my interests. For example, marketing campaigns for films have the capability to build up an atmosphere of anticipation and excitement and is integral to the success of a film. One of my favourite directors, Stanley Kubrick, helped me to extend my passion for marketing as he was fully involved in all aspects of the promotion of his films which helped me realise the creativity this field allows. Kubrick’s campaigns became known as “Marketing Odysseys”, long wandering voyages with changing degrees of fortune, a term I hope will be applicable to my future career.My appreciation for the field has stemmed from my A level subjects.
Business Studies has enabled me to gain an in-depth understanding of business operations and management, allowing me to explore different specialisations including marketing. Whilst also enhancing my communication skills from discussions within the classroom amongst my peers. History has shown me how successful marketing campaigns can affect a society politically, while also expanding my analytical skills through exam preparation. Studying economics has extended my comprehension of economic principles and has given me an awareness of the affects consumer behaviour has on business activity. It’s allowed me to have the capability of understanding numerical data and how to apply it realistically.
All my subjects have intertwined giving me a well-rounded view of business objectives and their effects on the wider world.During my time at school, I had the opportunity to take part in the One World Charity Challenge competition. Our brief was to promote a charity by creating a multimedia presentation which would be performed live for an audience to raise further money for the organisation. Inspired by the work of African Promise, we created a short video representing the charity as a hero combating the issues many children in Africa face.
This proved successful as we came second on the Island raising a total of £2,300. The competition taught me how fundamental of a tool marketing is for non-profit organisations in attracting attention and spreading awareness.I also had the opportunity to participate in the United Nations Association of the IOM’s model security council in which we created a draft resolution for the conflict in Syria. My team and I undertook the role of Spanish delegates and together, we produced a speech outlining Spain’s current economic and political climate as well as our position to provide financial aid.I entered into the RES Young Economist of the Year 2017 competition. For this, I wrote a 3,000-word essay on the growing inequality present within the UK’s economy and how implementing a wage cap could decrease it. This allowed me to further my economic understanding of the effects policies can have through my collection of statistical data.
Previously I have volunteered with a local charity in their head office. While there I helped organise a fundraising event by assisting in the creation of promotional materials and organising various activities for the event. This experience has helped me gain an insight into real-life business activity.On the weekends I work part-time at a local motor retailer. This has encouraged me to gain independence while giving me the ability to stay calm during busy, stressful periods. In my free time, I like riding my skateboard, learning new tricks as well as listening to my ever expanding record collection.I am excited to begin my Business degree and adapting to university lifestyle, I feel confident in my ability to excel in this course and I am eager to take advantage of the many great opportunities your university has to offer.