British RedCross’s specific contribution to maintainable development is throughstrengthening community flexibility. This is the ability to adapt and cope withrecurrent disasters and crises, as well as with wider socio-economic changes,which enables people to protect and build on the development gains that havealready been made to sustainable development is through strengthening communityresilience. The organisation also strengthen community resilience by helpingthe people strong and healthy and reduce risks from where ever they can, sothat the people may enjoy better and safer living which is also respectful ofthe environment.Second, strategicaim is ‘Enable Healthy and SAFE LIVING’.Duringdisasters, due to the sudden accident or a natural disaster crisis that causes hugedamage and loss of life, the British Red Crosses immediate imperative is tosave lives, reduce damage, losses and suffering, also to protect, support affected people and comfortthem. A disaster may happen as unexpected it could be emergency or it may beslow onset. Weather it is emergency or not British Red Cross said that it is their basic obligation to be alwaysprepared to use all effective means to help, according to the different needs ofmen, women and children wherever, whenever and whatever it is needed.First ‘SAVELIVES, Protect Livelihoods, and STRENGTHEN Recovery from DISASTERS AND CRISES’.
British RedCross has also made some aims and targets to get the perfect strategy plan for theirfive years two of them are.Strategicplans help British Red Cross to reach their purpose and aims because it is aneasy step by step guidance to their main goals and aims in the upcoming fiveyears. Their strategy plan of 2015-2019 is refusing people in crisis.
BritishRed Cross wants to been seen by everyone that they are an organisation that ishere to protect everyone, help them get back on their feet when they are at theirmost desperately vulnerable, help the loved once that lost each other reunite,they will help anyone in crisis no matter where they are. British Red Cross addthey plan that they will be clearer than ever that the people they help will bethe heart of everything they do. British RedCross