Basics of companies or employers bent upon using LinkedIn






Basics of LinkedIn
and what it stands for

the world of fast-paced business and rapid technological advancements, businesses,
organizations, governments, colleges, and universities network and form
long-term professional relationships using online media networks. One such
social media network is LinkedIn, whose vision is to “Create economic opportunity for every member of the global workforce
through the ongoing development of the world’s first Economic Graph”
(About Us, 2017). It has been found that online recommendations provide a great
impetus for our world’s economy to grow and nurture itself, and numerous
examples of this includes booking a holiday using TripAdvisor, buying a product
from Amazon after reading and analyzing the recommendations, and ordering an
Uber taxi after reading the driver’s ratings and recommendations (S-W, 2015). In
recent years, the number of companies or employers bent upon using LinkedIn
profiles to replace the traditional resumes or recommendation letters has been
on the rise (S-W, 2015). This even relates to the value of LinkedIn since
students and graduates look forward to using it more to showcase their skills
and to connect to professionals in the industry.

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original aim of LinkedIn was with the “aim of
linking employers with potential employees, providing a place for individuals
to post resumes and offer referrals and for employers to post current job
openings” (Sisson, 2013). LinkedIn has also become more diversified in
terms of collecting revenues from areas such as advertising sales, membership
subscriptions, and recruitment solutions (About Us, 2017). LinkedIn has become
more selective in terms of letting people and organizations into each one’s
profile and it does not rely on the traditional “more is better approach” of
many organizations (Sisson, 2013).

It has evolved
into a more robust networking tool that enables companies including those in
the business-to-business (B2B) arena (Sisson, 2013). LinkedIn helps “organizations
to grow their customer bases, generate product
and service ideas, and gain valuable feedback from the people they want most to
hear from: potential clients” (Sisson, 2013). It is for these reasons
that understanding and analyzing LinkedIn profiles is necessary so that a good base
for marketing oneself in the professional networks is created.


Criteria for

this project, I have decided to compare and contrast my LinkedIn profile with
that of Ms. Michelle Wardman, an English Language Professor at Algonquin
College. She has over five hundred connections and operates from the Ottawa
area in Canada. I, Mohammed Alharbi is a student at Algonquin College of
Applied Arts and Technology, and is based out of Nepean, Ottawa area in Canada.
Being related to the same organization, I take great pleasure in comparing my
profile with the of the esteemed Ms. Wardman, who has over fifteen hundred
hours of post-secondary teaching experience at Carleton University and
continues to provide her pedagogic skills to numerous students (Wardman, n. d).

So, for doing the
process of comparison, I would like to use three criteria that I feel explain
the basic ideas and the most intricate aspects of a LinkedIn profile. These
criteria for comparison include introduction section about each
individual, experience in terms of professional work, and featured
skills and endorsements section. In choose these three criteria as they
provide the most reasonable comparison for this sort of analysis. The
introduction tells someone what kind of professional and person they are, the
experiences inform the networks about what the individuals have accomplished and
what they are capable of, and the skills and endorsements section provide
information on how people in the LinkedIn network perceive the abilities of the

Comparison and

primary criterion that I have chosen to describe and explain about each
individual from a LinkedIn profile is the introduction or about me section.
This section is repeatedly listed among the nine essential or necessary
sections on any LinkedIn profile to increase their professional reach and
building better networks (Rose, 2016). The summary or the introduction is
considered to be one the major highlights of a LinkedIn profile and one that
gets the users greater attention and gives potential hiring managers a reason
to go through their full profile (Rose, 2016).

My profile is
pretty straight forward, and it directly lists the roles and responsibilities
that I have undertaken in the Financial Administration Department, with a
slight explanation for my career so far. It goes as follows: “I have completed a training program that offered by
the Asascome Real Estate Company for three years. I worked in the Financial
Administration department. My responsibilities include create and keep up
monetary bookkeeping frameworks for money administration, creditor liabilities,
records of sales. Prepare periodic reports on the work of the section. dealing
with the payment of security subscriptions on time” (Alharbi, n. d). The
summary does not provide any specific detail on what kind of person I am, nor
does it provide any keywords on how I can add value to the positions that I
could be offering in the professional workplaces.

When I compare my
profile with Wardman’s, I find that her profile exudes a sense of belief in the
individual and provides for a glimpse and peek into the person that she is. It
gives a lot of detail into the person she is, in addition to scanning the
career paths that she has taken and the various responsibilities that she has
completed. For example, some statements from her introduction include “I am passionate about teaching English and take great
pride in creating course content that is accessible to all adult learners,
engaging and relevant to their lives. I am a seasoned English language teaching
professional and have 18 years experience in the field”, and a glimpse
of her specialties as “Specialties: teaching
first-year English/Communications courses, English for Academic Purposes (EAP)
and advanced level ESL; mentoring new teachers; public speaking at conferences
and community events” (Wardman, n. d). Thus, Wardman’s use of language
is more on point, and it uses keywords to capture the attention of the reader
through a good impression.

The second
criterion that I would like to use to compare the two LinkedIn profiles is the
experience that both of them have provided. I have provided two work
experiences in the section, where one of them is an Accountant at Asascome Real
Estate Company in Jeddah, Saudi Arabia, and the other is that of Supervisor at
Asascome Real Estate Company in Jeddah, Saudi Arabia (Alharbi, n. d). The first
position was held for over three years, while the second for over eight years
(Alharbi, n. d). Both these positions have been completed outside Canada, and
require that I work through them meticulously and thoughtfully. I have to
provide greater detail in terms of content and include more on the
responsibilities that were given to me and the tasks that I have completed over
the period of time.

the other hand, when I visit Wardman’s profile, I find that it contains twelve
distinct and important positions that she has held over the period of time
starting from June of 1999 up until the current date (Wardman, n. d). One of
the positions that caught my attention is that of an ESL Writing Workshop
Facilitator for the University of Ottawa, OLBI Department. It reads as follows,
“Designed a five-week intensive writing course
for Explore adult ESL learners; Developed
and delivered all course materials while following university curriculum
guidelines; marked assignments and submitted final grades; and Oversaw the
creation and management of Exploring Voice, a student-generated weekly ESL
newsletter” (Wardman, n. d). The above description is very terse but
does not leave out any essential information on the nature of what the job
required her to do, or how she accomplished those tasks.

similar description of the way she handled making use of technology to complete
her tasks in her current role as English Language Professor at Algonquin
College. The description is very sound and provides a way for the readers to
understand what she can do and how she innovates at her workplace. It goes as
follows: “Using different forms of technology
and online resources, such as Skype, Instagram, TED Talks, PowerPoint and
Camtasia Relay to make course content engaging and accessible to all learners;
and Creating my own images and videos using a Samsung smart phone as well as a
JVC Everio HD Camcorder in order to engage students and make direct links to
course content in every photo/video” (Wardman, n. d). Thus, she provides
the most creative and necessary description of the tasks, which I could use to
improve my own profile.

third criteria for comparison is the featured skills and endorsements section. The
skills provided in my profile includes Microsoft Office, SAP, Database, MS
Access, Java, HTML, and SQL (Alharbi, n. d). There are no endorsements to these
skills, however, and this does not add to the value of the profile (Alharbi, n.
d). On the other hand, Wardman’s profile contains twenty-two skills and many of
them have endorsements (Wardman, n. d). The top three skills include Teaching
with 26 endorsements, Adult Education with 26 endorsements, and Higher
Education with 22 endorsements (Wardman, n. d). Some of the endorsements come
from highly skilled individuals in the industry and this provides a more
complete recognition of Wardman’s skills, which my LinkedIn profile lacks but


Concluding remarks

effect, when I compare my LinkedIn profile with that of Professor Wardman’s, I
find that the Professor’s profile is much more professional, and it is more
organized than mine. As a result, the assignment of comparing and contrasting
my profile with hers leads to a process of investigating how well I can improve
myself on the LinkedIn profile by adding more content and becoming more
proactive in obtaining links and endorsements to market myself better. Wardman’s
assorted list of expertise is the result of culmination of years of teaching
and holding other positions in various government and private organizations. I
can learn from her expertise, and by reading through her profile I find that
her introduction does an excellent job of exposing her to the reader and
LinkedIn professionals. By increasing the depth of content for each experience
that I have completed, I can add value to my profile and improve my ability to
create better professional connections and even find a job that suits my


References Used


About Us. (2017).
LinkedIn Corporation. Retrieved December 30, 2017, from


Alharbi, Mohammed.
(n. d). LinkedIn Profile page.
Retrieved December 30, 2017, from


Rose, A., Safari
Books Online (Firm), & ProQuest (Firm). (2016). LinkedIn in 30 minutes: How to create a rock-solid LinkedIn profile and
build connections that matter (Second ed.).


Sisson, Christoph.
(2013, November 4). Four Advantages of Using LinkedIn. Walsworth. Retrieved December 30, 2017, from


C. (2015, August 26). Social networking: The LinkedIn effect. The Economist.
Retrieved December 30, 2017, from


Wardman, Michelle.
(n. d). LinkedIn Profile page.
Retrieved December 30, 2017, from