Apple has been changing the world bymaking huge investments in technology and marketing innovative products. SteveJobs came up with the name “Apple” and the logo in the late 1970s. At thattime, he told his co-founder, Steve Wozniak about his idea. It all started withthe Apple I personal computer which was incorporated as Apple Computer, Inc.Apple has grown by selling superior products such as the iPod, iPhone, and AppleTV. During his keynote speech in California at the Steve Jobs Theatre, He announcedthat Apple Computer, Inc.
would be known as Apple Inc. because the companydecided to market consumer electronics. Since then, he introduced the iPhone in2007. The invention of the iPhone was the biggest change for users, allowingeasy navigation and providing better capabilities. That is because Applereleases a new iPhone with new features every year, to compete with other tech companiesin the game of smart technology.
Every new iPhone product was a revolutionarychange for users. The iPhone does more of a job. Apple talked about innovationand reliability; which means that people are familiar with your product andpushing the brand to the real world. Steve Jobs once said, “Every once in awhile a revolutionary product comes along that changes everything. It’s veryfortunate if you can work on just one of these in your careers”(EverySteveJobsVideo). The iPhone was a game changer. It introduced many newinnovations; things like iOS, touch screen, music player, and internet;functions normally found on a computer, but now on a mini-computer in your pocket.It provides individuals with technology for better hardware and softwareintegration.
This includes a better processor with the new chips that iPhonescan run five times than the previous iPhones. Vogelstein says that, “processorswere finally fast and efficient enough to power a device that combined thefunctionality of a phone,” (Vogelstein). iPhones have become addictive and willcontinue to improve their functionality throughout the future. When Steve Jobs introduced the firstiPhone at the Macworld in 2007, it was the first real change in technology.
Sincethe first smartphone was called the Simon Personal Communicator created in 1992,this started the industry by creating more smartphones. This led to the introductionof Blackberry, Motorola, Palm, Nokia smartphones etc. The smartphones at thetime had an unusable interface, and the keyboards were plastic and clunky. Inthe article, Ritchie says that, “They were technologies that would one daybecome commonplace across the industry but back then looked likescience-fiction” (Ritchie). During Jobs’ keynote speech, he says, “they’re notso smart, and they’re not so easy to use” (EverySteveJobsVideo).
On the otherhand, the iPhone started with a revolutionary user interface. Getting rid ofthe buttons and transforming the phone into a giant screen. The iPhone’s interfacecontrols consist of switches and buttons. Interaction with the iPhone includes gestures such as touch, swipe, tap,and pinch; all maintain in the iOS operation system. Previously, smartphoneswere difficult to use, but iPhones are friendly for users. According thearticle, “The History of Smartphones” by Brad McCarty, he says that “Smartphoneshad always been seen more along the lines of something that business peopleused, and Apple did a rather magnificent job translating the idea over tosomething that a consumer would desire.” Unlike other tech companies, Appletries to improve every new generation to attract new clients and provide supportfor customers.