Anthem, is an independent licensee of the Blue Cross

  Anthem, Inc. is one of the largest
health benefits companies in the United States established in 1944, As
WellPoint, Inc. It changed its corporate name to Anthem, Inc after merging in
2014. Around 53000 employee are working directly
under anthem, Inc. and its market cap is 64 billion doller and secured 155 rank
among world biggest public company as per fobs may 2017. Anthem,
Inc. offers a broad spectrum of network-based managed care health benefit plans
to the large and small employer, individual, Medicaid, and Medicare markets.
The company operates through three segments: Commercial and Specialty Business,
Government Business and Other. Anthem,
Inc. deliver many leading health benefit solutions through a broad
portfolio of integrated health care plans and related services, along with a
wide range of specialty products such as life and disability insurance
benefits, dental, vision, behavioral health benefit services, as well as long
term care insurance and flexible spending accounts. (www.antheminc.com, 2017). Headquartered in Indianapolis, Indiana,
Anthem, Inc. is an independent licensee of the Blue Cross and Blue Shield
Association. As an independent licensee of the Blue Cross Blue Shield
Association, Anthem, Inc. health plans span 14 states, serving nearly 37
million people through our affiliated companies.

Chair Joseph R. Swedish
leads board of Director of Anthem; Inc. Executive Leadership Team carries out
day-to-day management of the Company. Mr. Gail K. Boudreaux is President and Chief
Executive Officer of anthem Inc. Main
competitor of Anthem, Inc. are united health group, Inc., CVS health Corp,
Aetna Inc, Cigna Corp, Express script Corp, well care health care plan Inc,
etc.

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Beginning in January
2009, WellPoint has affiliated health plan in Wisconsin pilot the program with
Serigraph, Inc., a Wisconsin-based global provider of printed decorating
solutions. It allows members to access benefits for certain common elective
procedures at designated facilities in India. The pilot program includes
coverage of certain common non-emergency procedures such as major joint
replacement, upper and lowers back fusion, and other procedures that have
significant cost differences between domestic and international providers. (www.antheminc.com, 2017)

Anthem was the target of a very
sophisticated external cyber-attack. These attackers gained unauthorized access
to Anthem’s Information Technology (IT) system and have obtained personal
information from members such as their names, birthdays, medical IDs/Social
Security numbers, street addresses, email addresses, and employment
information, including income data. Once the attack was discovered, Anthem
immediately made every effort to close the security vulnerability, contacted
the Federal Bureau of Investigation (FBI), and began fully cooperating with
their investigation. Provide credit monitoring and identity protection services
free of charge so that those who have been affected can have peace of mind.

In 2008, the California
Department of Managed Health Care announced that Anthem Blue Cross and
Blue Shield would pay a record fine of $10 million for its practice of
rescinding coverage of some customers who ran up large medical bills. The
company also agreed to offer new coverage to 1,770 former members it had
cancelled since 2004. In 2009, Anthem Blue Cross settled similar charges
brought by the California Department of Insurance by paying a fine of $1
million and offering new coverage to 2,330 other customers.
(https://www.corp-research.org/anthem)

In 2005 the Kentucky
Department of Insurance fined Anthem Health Plans of Kentucky $2 million and
ordered it to refund $23.7 million to more than 80,000 seniors and disabled
persons who had been charged excessive premiums for supplemental Medicare
coverage. Anthem appealed, and the parties later reached a settlement in which
Anthem refunded $1.25 million. (http://www.corp-research.org/anthem)

Even though there are many bad phases’
passes by Anthem, Inc., it successfully captures its position in global market
and secure first position among Indiana’s companies in 2016. The reason behind
it is it sticks with its purpose statement and its values. The purpose
statement is “Together, we are transforming
health care with trusted and caring solutions.” In addition, values are
accountable, caring, and easy to business with, innovation and trust worthy.
Anthem can increase its profit by capitalize the new opportunities. The main
strength of company is its merger and acquisition with competitive companies.
In 2005, WellPoint, Inc. acquires Lumenos. In addition, in this year WellPoint
and WellChoice, Inc. merge in New York, In 2007 WellPoint, Inc. acquires
Imaging Management Holdings, LLC a leading radiology benefit management, and
Technology Company. In 2008, WellPoint, Inc. acquires Resolution Health,
Inc. In 2011, WellPoint acquires Care More Health Group. These are the brief
history of merge with other companies and make anthem a big name in global
market. By product offering and services and trying to attain first mover
advantage in health segments, anthem, Inc. can maintain its top position.
Anthem, Inc. must think on their weakness, Brand equity is adversely affected
by multiple controversies, threat of data breach may lead to apprehension
in mind of consumers.