, through North America-focused websites such as and,
Inc. is an American company that engages in providing online retail shopping
services. It operates through North America, the International market, and through
the Amazon Web Services (AWS). The North America sector includes retail sales
of consumer products and subscriptions through North America-focused websites
such as and The International segment deals with retail
sales of consumer products and subscriptions through internationally-focused
websites. The Amazon Web Services segment involves in the global sales of
compute, storage, database, and AWS service offerings for start-ups,
enterprises, government agencies, and academic institutions. The company was
founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA (“
Inc.,” n.d.).

Amazon’s acquisition of Whole Foods Market has created a vision of making Whole Foods Market’s high-quality, natural and organic
food affordable for everyone. The Company’s Whole
Foods Market healthy and private label products include 365 Everyday Value, and
Whole Foods Market available through, Amazon Fresh, and Prime Now
(“Amazon and Whole Food Market,” n.d.). In addition, Amazon and
Whole Foods Market technology groups have integrated Amazon Prime into the
Whole Foods Market point-of-sale system which will enable Prime members to
receive special savings and in-store benefits.

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The Company
offers Amazon Prime, which is an annual membership program that includes
shipping on a series of items, access to streaming of a range of movies and
television episodes, and other benefits. It serves authors and independent
publishers with Kindle Direct Publishing, which is an online program that
allows independent authors and publishers to choose a royalty option and make
their books available in the Kindle Store, along with its publishing arm,
Amazon Publishing. It also offers programs that allow authors, musicians,
filmmakers, application developers and others to publish and sell content
(Sarhan, 2017).
usually operates in three general segments, the media, electronics, and other
merchandise. In the media segment, Amazon competes with eBay,
Netflix, Apple’s iTunes, and Google’s Play Store. In the electronics
department, amazon’s main competitors are Best Buy, Target and Walmart. Other competitors in the operating segment includes companies like PC Connection,, and Citrix Systems.

There are lots of factors
affecting job motivation at Amazon. Employees at amazon complains of low wages
and benefits compared to other employees at other tech companies like Google or
Apple. According to the New York Times “One aspect of Amazon culture that
turns many people off is the constant emphasis on frugality. Amazon doesn’t
tend to buy lunches for its employees, offer outstanding fully-paid health
coverage or other expensive things that other top employers are known to do (Kantor
& Streitfeld, 2015).”

Another factor that affects
job motivation at amazon is the pressure to overwork their employees. The New
York Times reported that Amazon is guilty of encouraging the culture of
overworking. Employees complain of long hours of excruciating work, with little
work-life balance. Lots of employees work late into the night and on weekends
and holidays.

instance, In Amazon warehouses, employees are monitored by sophisticated
electronic systems to ensure they are packing enough boxes every hour. Amazon
came under fire in 2011 when workers in an eastern Pennsylvania warehouse
toiled in more than 100-degree heat with ambulances waiting outside, taking
away laborers as they fell. After an investigation by the local newspaper, the
company installed air-conditioning (Kantor & Streitfeld, 2015).

Amazon, employees are encouraged to destroys each other’s ideas in meetings, and
are held to standards that are “unreasonably high.” The company’s internal
phone directory teaches coworkers on how to send secret feedback to one
another’s bosses. Employees say it is frequently used to sabotage others.

also complain of not getting enough help from the company while going through
personal or health problems. They complain that “When you’re not able to give
your absolute all, for instance 80 hours a week, Amazon see it as a major
weakness,”. An
amazon employee who had breast cancer was told that she was put on a “performance
improvement plan” which means Amazon code for “you’re in danger of being fired”
because “difficulties” in her “personal life” had interfered with fulfilling
her work goals (Kantor
& Streitfeld, 2015).