is an American company that engages in providing online retail shoppingservices. It operates through North America, the International market, and throughthe Amazon Web Services (AWS). The North America sector includes retail salesof consumer products and subscriptions through North America-focused websitessuch as www.amazon.com and www.
amazon.ca. The International segment deals with retailsales of consumer products and subscriptions through internationally-focusedwebsites.
The Amazon Web Services segment involves in the global sales ofcompute, storage, database, and AWS service offerings for start-ups,enterprises, government agencies, and academic institutions. The company wasfounded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA (“Amazon.comInc.,” n.d.
).Amazon’s acquisition of Whole Foods Market has created a vision of making Whole Foods Market’s high-quality, natural and organicfood affordable for everyone. The Company’s WholeFoods Market healthy and private label products include 365 Everyday Value, andWhole Foods Market available through Amazon.com, Amazon Fresh, and Prime Now(“Amazon and Whole Food Market,” n.d.). In addition, Amazon andWhole Foods Market technology groups have integrated Amazon Prime into theWhole Foods Market point-of-sale system which will enable Prime members toreceive special savings and in-store benefits.The Companyoffers Amazon Prime, which is an annual membership program that includesshipping on a series of items, access to streaming of a range of movies andtelevision episodes, and other benefits.
It serves authors and independentpublishers with Kindle Direct Publishing, which is an online program thatallows independent authors and publishers to choose a royalty option and maketheir books available in the Kindle Store, along with its publishing arm,Amazon Publishing. It also offers programs that allow authors, musicians,filmmakers, application developers and others to publish and sell content(Sarhan, 2017).Amazon.comusually operates in three general segments, the media, electronics, and othermerchandise.
In the media segment, Amazon competes with eBay,Netflix, Apple’s iTunes, and Google’s Play Store. In the electronicsdepartment, amazon’s main competitors are Best Buy, Target and Walmart. Other competitors in the operating segment includes companies like PC Connection,salesforce.com, and Citrix Systems.There are lots of factorsaffecting job motivation at Amazon.
Employees at amazon complains of low wagesand benefits compared to other employees at other tech companies like Google orApple. According to the New York Times “One aspect of Amazon culture thatturns many people off is the constant emphasis on frugality. Amazon doesn’ttend to buy lunches for its employees, offer outstanding fully-paid healthcoverage or other expensive things that other top employers are known to do (Kantor& Streitfeld, 2015).
“Another factor that affectsjob motivation at amazon is the pressure to overwork their employees. The NewYork Times reported that Amazon is guilty of encouraging the culture ofoverworking. Employees complain of long hours of excruciating work, with littlework-life balance. Lots of employees work late into the night and on weekendsand holidays.Forinstance, In Amazon warehouses, employees are monitored by sophisticatedelectronic systems to ensure they are packing enough boxes every hour. Amazoncame under fire in 2011 when workers in an eastern Pennsylvania warehousetoiled in more than 100-degree heat with ambulances waiting outside, takingaway laborers as they fell. After an investigation by the local newspaper, thecompany installed air-conditioning (Kantor & Streitfeld, 2015).
AtAmazon, employees are encouraged to destroys each other’s ideas in meetings, andare held to standards that are “unreasonably high.” The company’s internalphone directory teaches coworkers on how to send secret feedback to oneanother’s bosses. Employees say it is frequently used to sabotage others.
Employeesalso complain of not getting enough help from the company while going throughpersonal or health problems. They complain that “When you’re not able to giveyour absolute all, for instance 80 hours a week, Amazon see it as a majorweakness,”. Anamazon employee who had breast cancer was told that she was put on a “performanceimprovement plan” which means Amazon code for “you’re in danger of being fired”because “difficulties” in her “personal life” had interfered with fulfillingher work goals (Kantor& Streitfeld, 2015).