After present useful and logical for tapping the consumers

After the detailed analysis of thestudy, it is to bring meaningful a meaningful consideration. The automobileindustry is considered as a key sector of the economy for every country in theworld. After liberalisation, consumers have experienced a lot of change in thequality of their life in different product segments especially in passenger crsegments. A number car brands competing with each other have left the consumerwith a large number of alternatives to choose ffrom.

The presence of largenumber of alternatives in this segment is the important factor in studying theconsumer behavior. The rise in disposable income , wide choice of models andeasy availability of finance drives growth in passenger car segment and futurelooks even brighter. Various factors and motivators that derive the purchasebehaviour of the mass have been compiled through primary data and the changesin the outlook of the consumer’s mindset have to be considered carefully by themarketer. It was concluded that an intensive study is done before hand by thebuyer before going for a particular car. The rising disposable income levels,technological advancements have compelling effects on the marketer to nowconcentrate on a wide variety of factors demonstrated by the target consumers.

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In order to attract customers, marketers have to come out with innovativepromotional strategies. To increase profitability prepurchase strategiesadopted by the customers have to be tackled by the marketers. Hopefully themarketer find the present useful and logical for tapping the consumers of theKanpur and Lucknow. According to the findings of the study ,the following conclusions can be made:1. The findings of the study indicatedthat the demographic factors have either positive or negative differences orrelationships influencing the purchase decision across different fuelcategories in Kanpur and Lucknow.

2. The attributes of product (Car)showed positive relationship across different fuel categories.