2A.P2 – Explain how two contrastingbusinesses have amended their online business activities in line with changesin the online business environment. Explainhow their online activities have changed over time to meet customer demand andchanges in technology. ITunes What has changedonline for iTunes to meet a customer need, and how has it changed? ITunes3.0 was released in July 2002. This time Apple had added in playlists so it is easierfor people to find their favourite songs and have them in one place so itdoesn’t waste people’s time searching for songs. Why it haschanged? ITunes1.
0 was released in 2001, it was impressive, but people wanted the ability tocreate playlists of their favourite songs so they didn’t have to search throughhundreds of songs to find their favourite. What has changedonline for iTunes to meet another customer need, and how has it changed? InApril 2003, the first ever ITunes Music Store was released. The introduction ofthe music store give users the ability to buy/download the latest songs in aquicker and easier way because before the update, it would take a long time forpeople to copy their CD onto their computer.
Why it haschanged? OnITunes 3.0, all you could do was create playlists of your favourite songs thatwere on your computer and if you wanted to download more songs, you would haveto copy it off of a CD that you brought, which took a long time and was hard todo. So People wanted a quicker, easier and cheaper way to download new songsonto their computers.
Before the ITunes Store, the price of CD’s were rangingbetween the prices of $16.98 – $18.98 (in today’s money it would be in therange $22.76 – $25.44). The prices on the new ITunes store were in the pricerange of 99 cent per song.
Because ofthe cheap price in the music store the price of CD’s were decreased to $12.98. What has changedonline for iTunes because of a change in technology, and how has it changed? ITuneswas first released in 2001 and was advertised as the most amazing jukeboxsoftware the world has ever seen. People were impressed but they wanted tolisten to music when they were outside like to the shops or on their way towork so 10 months later Apple created the iPod. Why it haschanged? Itchanged because people wanted to walk around and listen to music on a handhelddevice instead of it being just on a computer so you can only listen to it athome or at work.
What has changedonline for iTunes because of another change in technology, and how has itchanged? InNovember 2017 ITunes announced that instead of focusing just on music, theywould now also focus on movies, TV shows, podcasts and audiobooks as well asfocusing on what they are known for in music. On the new iTunes app it now letsyou re-download any apps that you may have previously deleted off of yourdevice. You can now download new ringtones in an easier and quicker way. Why it haschanged? ITunesupdated themselves because of the release of the new Apple IPhone X. Because ofthe release of the new landmark IPhone, ITunes felt like they needed to go in anew fresh direction and modernize their services.