1.0 Introduction (20%)This report is targetted to determine which country is best to enter when introducing a local product. In this case, a research on a local coffee brand named Kopi Cap Teko was made. Kopi Cap Teko serves people from middle to low socioeconomic status, a relatively famous coffee shop in the city of Bogor, Indonesia. It’s influence to the local people’s lives is huge.
It started at the local Bogor market, and it’s biggest competitor is Liong Bulan.Kopi Cap Teko produces good quality and cheap priced coffees. This means if we were to target it overseas, shipping and marketing it would be the main thing that needs to be focused on. In places around Asia, where the prices of coffee are also cheap, competition will be really tough.
However, in cold and developed countries, a cheaper variety of cheap coffee may be a great option for the people – therefore, this opportunity was taken.With the appropriate foreign market entry methods, such as licensing or franchising, and the analysis done, it can be concluded that if the pricing of the coffee and geographic location appreciates coffee, than this brand will be successful. Canada on the other hand, would be a great geographical location due to their cold weather and their appreciation for coffee. The biggest competitor in Canada is Tim Hortens. It would be hard to be on par with them, but the thing about our brand is that it’s traditional and unique to them – clearly the fact that Indonesian traditional coffee isn’t popular there could be used as an opportunity. 2.0 Methods (15%)To gather sufficient data for this report, data are collected through two methods – primary and secondary research.
Primary research involves data collection by interview; so, an interview is held on the ways businesses can enter other countries as well as the coffee industry itself. This interview method helps jutifying this report’s objective, and act as a source of information to create solutions. The manager of Kopi Cap Teko, Agus Sudarji, was interviewed. There was an explanation of the competitors in the local market, coffee philosophy, as well as the promising aspects of Kopi Cap Teko.
Secondary research involves researching through the internet or books for information. As such, “website” and other sources are used to supplement the research report. To analyze the effectivity of the targetted country, a PEST analysis and foreign market entries was made as well as an online research about proctor & gamble. These two methods are used to strengthen and give feasible options on how to get Kopi Cap Teko to enter foreign markets successfully.